Canonical page: https://www.kuudo.com/solutions/amazon-keyword-research/ Solutions · Amazon keyword research # Turn Amazon's search evidence into the next decision. Read Search Query Performance, catalog context, and the report grain Amazon returned through the [Selling Partner MCP](/features/amazon-selling-partner-mcp/), then run the SQP ASIN n-gram Skill from the AI client your team already uses. Updated Sep 18, 2026 [Get started free](/contact/) [See the SQP Skill](/features/skills/amazon-seller/sqp-asin-ngram/) 01 Impression share visibility 02 Click share engagement 03 Cart share consideration 04 Purchase share conversion Search Query Performance · four evidence stages, query and ASIN evidence kept together What comes back [Read the SQP Analyzer docs](/docs/amazon-search-query-analyzer/) ## A search question becomes a queue your team can work. The Skill keeps Amazon's observed query, ASIN, funnel share, and comparison fields attached while it turns the result into a ranked investigation. You see the measured gap, the interpretation, and the team that owns the next move. ![A four-stage ASIN search funnel listing impression share, click share, cart share, and purchase share.](/assets/images/solutions/sqp-funnel.svg) ### Where does the ASIN lose share? Separate visibility, click, cart, and purchase gaps before anyone reaches for a listing or bid change. [See the SQP workflow ›](/features/skills/amazon-seller/sqp-asin-ngram/) ![Three source rows distinguish paid Ads search terms, Brand Analytics Search Terms, and ASIN-level Search Query Performance.](/assets/images/solutions/sqp-source-map.svg) ### Which Amazon report answers it? Keep Ads search terms, Brand Analytics Search Terms, and SQP separate so paid attribution never gets inferred from search-funnel evidence. [Read the report distinction ›](/guides/amazon-ads-sqp-ppc-keyword-signals/) ![A ranked opportunity queue showing a query theme, funnel stage, and the team that owns the next action.](/assets/images/solutions/sqp-opportunity-queue.svg) ### What deserves attention first? Rank query and n-gram opportunities by the evidence behind the gap, not by an estimated volume number alone. [Open the search analyzer ›](/docs/amazon-search-query-analyzer/) ![A stage-by-stage diagnosis from observed demand through ASIN visibility, clicks, and purchases.](/assets/images/solutions/sqp-stage-diagnosis.svg) ### What can the source prove? Label the observed stage and keep the human interpretation beside it. The report shows what Amazon measured; your operator chooses the fix. [Review the guardrails ›](/features/skills/amazon-seller/sqp-asin-ngram/) ![A query evidence record with a search phrase, ASIN, reporting window, and attached source fields.](/assets/images/solutions/sqp-query-evidence.svg) ### Can we defend the row? Each decision keeps the query, ASIN, marketplace, reporting window, and comparison scope attached for the follow-up question. [See the source contract ›](/features/amazon-selling-partner-mcp/) ![Guardrail rows show that source attribution stays attached, thin rows stay flagged, and paid actions route to Ads.](/assets/images/solutions/sqp-guardrails.svg) ### What will it refuse to claim? Thin evidence stays flagged. SQP does not become ACoS or ROAS by attaching an ad estimate, and paid actions route to the Ads workflow. [Read the data-mode guide ›](/guides/rules-data-mode-router/) The source decides the question ## Three Amazon search reports. Three different jobs. The same phrase can arrive from paid advertising or organic Brand Analytics. Keep the upstream report, access boundary, and interpretation attached before a Skill recommends an action. | Source report | What it measures | Access boundary | | --- | --- | --- | | Amazon Ads Search term report | Paid searches that produced an ad click, with targeting and performance outcomes. | Sponsored Products or Sponsored Brands campaign access; Brand Registry is not required. | | Brand Analytics Search Terms | Most-clicked ASINs by organic search keyword and department. | Brand Analytics Selling Partner API role and Brand Registry access. | | Search Query Performance | Search-funnel impressions, clicks, cart adds, and purchases for a query and ASIN, including share by stage. | Brand Analytics Selling Partner API role and Brand Registry access; no ad spend or attributed ad-sales fields. | The [published report guide](/guides/amazon-ads-sqp-ppc-keyword-signals/) covers the naming collision and the [SQP Analyzer docs](/docs/amazon-search-query-analyzer/) cover the ASIN-level decision path. The decision artifact [Open the flagship Skill](/features/skills/amazon-seller/sqp-asin-ngram/) ## One view for the source, the gap, and the next owner. The flagship Skill's output keeps measured Amazon fields and operator interpretation visibly separate. That is how a keyword question becomes a defensible listing, imagery, offer, or Ads handoff. ![An SQP decision report with ASIN scope, funnel shares, n-gram themes, and ranked next actions.](/assets/images/solutions/sqp-report.svg) ### The report keeps its grain Source first Query and ASIN evidence stay together from the Selling Partner MCP read through the ranked report, so the result remains tied to the Amazon source. [See the Selling Partner MCP ›](/features/amazon-selling-partner-mcp/) ![Action routing sends findings to listing copy, product imagery, offer and shipping, or paid search review.](/assets/images/solutions/sqp-action-routing.svg) ### The next action has an owner Human decision Listing, imagery, offer, shipping, and paid-search work stay separate. The Skill ranks the evidence; your team decides what changes. [Read the listing workflow ›](/docs/amazon-listing-optimizer/) Where it runs [See every supported client](/features/ai-clients/) ## Use the AI client your team already has open. The Selling Partner MCP connection and SQP Skill stay consistent across chat, agent, workflow, research, and IDE clients. [ /chat ![ChatGPT logo](/assets/images/chat/chatgpt.svg) ### ChatGPT Ask which ASINs lose share for a query and inspect the evidence without leaving the conversation. View quick start ](/docs/quick-start/chatgpt/)[ /chat ![Claude Desktop logo](/assets/images/chat/claude-color.svg) ### Claude Desktop Run the same SQP diagnosis through your scoped Selling Partner connection from Claude. View quick start ](/docs/quick-start/claude-ai/)[ /agent ![OpenClaw logo](/assets/images/workflow/openclaw-color.svg) ### OpenClaw Schedule recurring query and n-gram reviews while every public change remains a human decision. View quick start ](/docs/quick-start/openclaw/)[ /workflow ![n8n logo](/assets/images/workflow/n8n.svg) ### n8n Route ranked SQP findings into the listing, imagery, or paid-search process your team already runs. View quick start ](/docs/quick-start/n8n/)[ /ide ![Codex logo](/assets/images/code/codex-color.svg) ### Codex Keep customer-specific query rules and report handling beside the repository that governs them. View quick start ](/docs/quick-start/codex/)[ /research ![Perplexity logo](/assets/images/chat/perplexity-color.svg) ### Perplexity Answer source-specific keyword questions from connected Amazon evidence instead of public-web estimates. View quick start ](/docs/quick-start/perplexity/) Frequently asked questions ## Questions from Amazon keyword teams. Which Amazon report answers the question, how access works, and what a source-grounded Skill can and cannot claim. Does Amazon have a keyword tool? + Amazon has several source systems that expose different kinds of search evidence. Ads search-term reports show paid queries that produced ad clicks. Brand Analytics Search Terms shows organic search keywords and clicked ASINs. Search Query Performance shows search-funnel activity for a query and ASIN, including observed sponsored and organic activity, without ad spend or attributed ad-sales fields. Kuudo routes the question to the report that can answer it instead of presenting one blended keyword list. What is Amazon Search Query Performance? + Search Query Performance is a Brand Analytics report with impressions, clicks, cart adds, and purchases for a search query and ASIN, including the ASIN's share of each stage. It is search-funnel evidence that can include sponsored and organic activity; it does not contain ad spend or attributed ad-sales fields. What is the difference between an Amazon Ads Search term report and Brand Analytics Search Terms? + The Ads report is paid and shows searches that resulted in at least one ad click for Sponsored Products or Sponsored Brands. Brand Analytics Search Terms is an organic report of the most-clicked ASINs by search keyword and department. They use different systems, report types, and access rules. Can Search Query Performance replace a keyword research tool? + For products already in your catalog, SQP replaces estimated keyword data with first-party query and funnel evidence. It does not discover terms outside the account's observed history, and it does not become a rank tracker. Why is a high-volume keyword not always the most useful keyword? + A high-volume query shows demand. A useful query also shows a fixable gap for a specific ASIN: weak impression share, click share, cart share, or purchase share. The SQP Skill ranks the evidence and keeps the operator's interpretation separate. Do I need Brand Registry to access these reports? + Brand Analytics Search Terms and Search Query Performance require the Brand Analytics Selling Partner API role and Brand Registry access. Amazon Ads search-term reports do not require Brand Registry when you run the relevant Sponsored Products or Sponsored Brands campaigns. Will this change my listings or campaigns? + The SQP ASIN n-gram Skill diagnoses and ranks opportunities. It does not publish listing changes or change campaigns. Listing and paid actions remain separate workflows with their own review and approval rules. Guides ## Follow the evidence from report type to action. Start with the three Amazon search reports, keep each source and its attribution boundary visible, then route a diagnosed gap into a controlled listing workflow. [Amazon Ads Reporting API Guides](/guides/amazon-ads-reporting/) [View all guides](/guides/) [ Amazon Ads · Reporting ### Amazon Search Query Performance Reports Explained Amazon Search Query Performance reports impressions, clicks, cart adds and purchases per query and ASIN. How it differs from the two search terms reports. ![Kuudo](/assets/versioned-images/logo.fd1684585a8c1070.svg) Thomas Spicer 7 min read Sep 15, 2026 ](/guides/amazon-ads-sqp-ppc-keyword-signals/)[ Agents · Decision rules ### Amazon ACoS Formula: Use the Right Data Use the Amazon ACoS formula only with ad spend and attributed ad sales. Route Search Query Performance data to metrics its fields can actually calculate. ![Kuudo](/assets/versioned-images/logo.fd1684585a8c1070.svg) Thomas Spicer 13 min read Aug 7, 2026 ](/guides/rules-data-mode-router/)[ Seller · Listings ### Amazon Listing Audit Checklist: Preview Every Patch Use an Amazon listing audit checklist on live data: read attributes, check Amazon's rules, preview the patch, and submit only after confirmation. ![Kuudo](/assets/versioned-images/logo.fd1684585a8c1070.svg) Thomas Spicer 10 min read May 28, 2026 ](/guides/seller-listing-agentic-audit-to-patch/) The bottom line ## Stop treating every Amazon keyword as the same kind of evidence. Connect the source your account actually owns, run the Skill against the query and ASIN scope, and give your operator a ranked decision with the data and caveats attached. [Get started free](/contact/) [See the Selling Partner MCP](/features/amazon-selling-partner-mcp/)