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Amazon Ads Skills v0.3.5

Turn AMC Questions Into Answers and Audiences

Ask in plain English — new-to-brand, ad frequency, customer lifetime value, off-Amazon conversions — and the skill picks from 50+ proven AMC playbooks, writes validated SQL, and returns privacy-safe answers or DSP-ready audiences.

Grounded before execution
Example output visualization: AMC workflow
AMC workflow
skill output
1
Plain-English question
2
Atlas playbook
3
AMC SQL
4
Execute workflow
Answer or DSP audience
Primary input
A plain-English question
Primary output
Validated AMC SQL
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Amazon Ads MCP
Source contract
amazon-ads-marketing-cloud
Is this the right Skill?

Use it for a clear operating job.

Best for
  • New-to-brand, reach, and frequency questions
  • Custom attribution and cross-channel overlap
  • Rule-based or lookalike audiences for DSP
Use another path when

Questions that can be answered directly from a standard Amazon Ads report without AMC SQL.

Starter prompt

Start with the task, then add your scope.

Copy this into a connected client and replace the account, date, ASIN, or threshold details with yours.

Use AMC to find how many ad exposures it takes before our DSP and Sponsored Products ads stop adding purchases, then build a frequency-capped audience I can activate in DSP. Ground it in the playbook, show the SQL and privacy constraints, and run after I confirm the scope.
The Skill will request any required context or approval before guarded actions.
The outcome

A defined result, not a generic answer.

A question that used to need a data team comes back as an executed AMC workflow: validated SQL, privacy-safe results, and — when the job is an audience — a segment ready to activate in DSP.

Inputs
  • A plain-English question
  • AMC instance and advertiser
  • Date range, ASINs, and campaign scope
Outputs
  • Validated AMC SQL
  • Workflow execution
  • Analysis or DSP-ready audience
Workflow

The playbook your agent follows.

  1. 01

    Retrieve the playbook

    Match the question to one of 50+ AMC playbooks — attribution, frequency, lookalikes, lifetime value — before any SQL is written.

  2. 02

    Resolve the instance

    Set advertiser context and choose the correct AMC instance.

  3. 03

    Create and execute

    Create the workflow, validate the query, and run it with explicit parameters.

  4. 04

    Interpret the result

    Download results, check privacy thresholds, and deliver the analysis or DSP-ready audience.

Guardrails

What keeps the workflow dependable.

Playbook retrieval precedes SQL generation
Privacy and audience-size constraints remain explicit
Results preserve workflow and instance provenance
Connected systems

The context and tools it coordinates.

Amazon Ads MCP
Amazon Marketing Cloud
Agent Atlas
amazon-ads-marketing-cloud

Give your agent the complete playbook.

Connect Skills once, then start with the prompt above whenever this job comes up.