Skip to content
<- All features

Amazon Marketing Cloud

Run AMC without writing a line of SQL.

Ask for audience builds, path-to-purchase analysis, media mix reads, incrementality, and paid-feature enrichment. Kuudo's agent turns each one into a verified, repeatable run — and waits for your approval before anything goes live.

Read the guide
  • Pseudonymized inputs
  • Activation-ready outputs
  • Human approval gates

Benefits

Everything AMC can do — without the analyst bottleneck.

lookalike cart
viewers 30d
purchasers
Audiences - Activation

Custom audiences

Build audiences from engagement records, conversion events, and segment data, then activate across sponsored, video, and display ads.

Cross-channel - Attribution

Full-funnel measurement

Understand the customer journey across Amazon Ads media and quantify advertising impact on and off Amazon stores.

experianncsamazonkantaririnielsen
Paid features - 3rd-party

Insight expansion

Subscribe to paid features powered by Amazon Ads and providers like Experian and NCS to expand insight depth.

template reach overlap
template path-to-conv
ads agent ask anything
No SQL - Templates

Run it from a prompt

Generate, visualize, and act on insights with curated templates and agent-run AMC workflows.

Signals - Ads Data Manager

Signal collaboration

Connect Amazon Ads, third-party, and advertiser signals for richer insights through integrated signal management tools.

user_idhash a4f2
emailsha256
outputk >= 100
Pseudonymized - Aggregated

Privacy-safe environment

AMC accepts pseudonymized data and returns aggregated, anonymous outputs for privacy-safe analysis.

Skills - MCP - Agents

Eight AMC use cases.
One agent that actually runs them.

Each common AMC question becomes a verified skill, wired through MCP to your AMC instance, DSP seat, and partner signals.

No SQL, no glue code. Guardrails, audit log, and human approval built in by default.

Agent - AMC

Pick a use case.
Watch the agent run it.

Each step is an MCP tool call against AMC, DSP, or connected signals. Outputs are reproducible from the run log and activation waits for approval.

  • Privacy-safe by default
  • Human-in-the-loop on activation
  • Fork any skill and version it
Kuudo - amc agent
ready
Or type your own AMC question...
Amazon Marketing Cloud walkthrough
FAQ

Common questions.

Do I need to know SQL to use AMC through Kuudo? +
No. You ask in plain English and the skill selects from proven AMC playbooks, writes validated SQL, and returns the result. The SQL is still there if you want to read it.
What kinds of questions can it answer? +
Audience building, path-to-purchase analysis, media mix reads, incrementality, new-to-brand, ad frequency, customer lifetime value, and off-Amazon conversions.
How is customer privacy handled? +
Inputs are pseudonymized and outputs are privacy-safe, because AMC is a clean room. You get aggregate answers and activatable audiences, not individual customer records.
Can it activate an audience, or only report on one? +
It can produce activation-ready audiences for sponsored, video, and display. Activation waits on a human approval gate, so nothing goes live until someone says so.
Can I use the paid third-party features? +
Yes. Subscriptions to paid features from Amazon Ads and providers such as Experian and NCS are supported where your account has access to them.
Are the results repeatable? +
Each request becomes a verified, repeatable run rather than a one-off query, so the same analysis can be re-run next month and compared.

Bring your Amazon workflow into the private beta.

Tell us what you want your agent to run. We'll help determine the right Kuudo setup and walk you through the next step.