Built directly on the official Amazon Ads API
Built directly on the official Amazon Ads API, this MCP server lets ChatGPT, Claude, Cursor, or whatever AI tool your team already uses adjust bids, cut wasted spend, shift budget, and pull the report. The whole Amazon Ads stack, run by your agents instead of by hand.
What your agents can do
Complete coverage: 711 Amazon Ads API operations across 53 services, every one a job your agents run directly. From a single bid change to full-funnel measurement — sponsored campaigns, DSP, AMC, the new unified Ads API v1 with its beta operations, attribution, and reporting included — no console required.
Campaigns, ad groups, keywords, product targets, and bids — Sponsored Products run end to end by your AI.
Sponsored Brands v3 and v4: campaigns, creatives, and headline placements, managed by your AI.
Audience and contextual Sponsored Display campaigns, targeting, and creatives, run by your AI.
Streaming TV campaigns and creatives, launched and optimized by your AI.
Programmatic line items, advertisers, audiences, conversions, and measurement across the demand-side platform.
The unified campaign-management API: create, update, and pace campaigns across every ad program at once.
Amazon's new unified Ads API: cross-program operations plus per-program surfaces for Sponsored Products, Brands, Display, TV, and DSP — v1 beta operations included.
Keywords, product targets, negatives, and bid recommendations created and tuned by your AI.
Creative assets, moderation, and pre-moderation handled by your AI before anything goes live.
Brand store pages and stores analytics, built and measured by your AI.
Audience discovery and DSP audiences created, sized, and activated by your AI.
Off-Amazon attribution tags and performance, created and pulled by your AI.
Conversion events and campaign conversion tracking, configured and read by your AI.
v3 reporting, snapshots, and marketing mix modeling — requested and retrieved by your AI.
Brand metrics and benchmarks pulled by your AI to see where the brand really stands.
Tactical recommendations, partner opportunities, persona builder, and audience insights.
Call verified AMC administration, workflow, reporting, rule-audience, and ad-audience operations from an MCP-compatible AI client.
Real-time Amazon Marketing Stream subscriptions, wired up by your AI.
Reach forecasting and media planning, run by your AI before you commit budget.
Profiles, manager accounts, portfolios, billing, and account budgets managed by your AI.
/ context budget
What each server hands your agent the moment it connects, before a single tool is called. How it was measured. Row by row against Amazon's official server. Every Amazon Ads MCP server, compared.
Largest tool: 12,051 tokens
Largest tool: 167 tokens
Adding an operation to Kuudo's catalog adds zero tokens at connect. On a static catalog, every tool added is charged to every session, whether or not it is ever called.
Measured 2026-09-12 · cl100k_base
Regions & markets
Pause an underperforming Sponsored Brands campaign across all 16 EU markets in one prompt. Pull AMC overlap from Japan and the US side by side. Switch markets without switching tools.
Every Amazon marketplace has its own quirks — different ad permissions, different DSP regions, different AMC instances. Kuudo handles the wiring so your chat just asks the right one.
Built in the open
We released the Amazon Ads MCP as open source — a contribution to everyone building on Amazon with AI, and working proof of what agent-grade enablement actually makes possible. There is no ceiling on where you take it. It is the same reason every one of our docs is public and our field guides walk you through it step by step: openness is how you take control, take ownership, and realize the promise we make in Why Kuudo.
We put it in the open for the whole Amazon-and-AI community, to show what's possible — not to fence anyone in.
Closed tools cap you at whatever a vendor decides to expose. In the open, the surface goes as far as your own ideas do.
Public docs, step-by-step guides, open code — the means to take control of the work, not rent it. You own what you build. Private. Trusted. Owned.
Coverage
Connect Kuudo as an MCP server inside the chat your team already uses. Ask for campaigns, listings, or reports in plain language. Answers come back grounded in live Amazon data.
Run multi-step goals against Amazon's APIs. Lean, efficient tools keep agents moving, so they finish the job instead of running out of room.
Drop Kuudo tools into the visual workflow builder you already operate. Trigger campaign updates, listing fixes, and report exports on a schedule or from any upstream event.
Wire Amazon data into the loop your engineers already use. Build dashboards, debug listings, and prototype agents without leaving the editor.
Guides
Real operator workflows, grounded in Amazon Agent Atlas, that run through this product.
Amazon PPC dayparting with Amazon's own rules: find the hours that convert in hourly Marketing Stream data, then schedule bid increases for...
Amazon Marketing Stream v2 delivers Amazon Ads data as Parquet files to your own S3 bucket. Its datasets, setup, the v1 cutoff, and how your...
The Amazon Ads API lets advertisers run sponsored ads, DSP, AMC and reports in code. How access works, what each request needs, and how your...
Amazon organic vs paid keywords: put Search Query Performance beside AMC paid search-term traffic, one row per query and week, with no ad ma...
Search Query Performance and AMC join on search query and week, not shopper: pull SQP, run AMC's search-term queries for that week, join the...
How to reduce ACoS on Amazon: cut spend on clicks that don't convert, pay less on weak clicks, raise conversion, and set a ROAS goal for the...
How to optimize Amazon ads every week: act on the search term report, add negative keywords, adjust placement bids, keep budgets in budget,...
Amazon advertising services explained: Sponsored Products, Sponsored Brands, Display, Streaming TV and Amazon DSP, which fits which goal, an...
Amazon Ads Agent is Amazon's renamed ad platform: sponsored ads and DSP in one place, a closed-beta AI chat, and an MCP Server for your own...
Amazon Search Query Performance reports impressions, clicks, cart adds and purchases per query and ASIN. How it differs from the two search...
ACOS measures ad spend against ad-attributed sales. TACoS measures it against total revenue. Here's the exact formula and what each one driv...
Validate AMC SQL syntax, joins, and output shape in the sandbox before confirming real identifiers and runtime on a short production window.
Fix slow Amazon Marketing Cloud SQL with early filters, smaller CTEs, safer joins, correct random sampling, and a staged timeout recovery te...
Every AMC query starts with four decisions: which table, which campaign identifier, which ad product type, and which date range. Here is how...
AMC SQL rejects SELECT , ORDER BY and LIMIT, and drops rows describing fewer than 100 users. Here is what the agent checks before writing on...
Create an Amazon DSP Performance+ or Brand+ campaign paused, read back every create, then activate campaign first. Empty tactics often mean...
Measure web, app, store, and offline conversions in Amazon Marketing Cloud with Events Manager signals and a grounded total-impact SQL workf...
Find your Amazon DSP frequency cap in AMC: bucket users by daily impressions, then cap at the last bucket where cumulative return outgrows c...
Use AMC Campaign Groups to map DSP and sponsored ads paths into Sankey-ready source-to-destination rows you can chart without reshaping them...
Count new-to-brand customers in Amazon Marketing Cloud with the conversion-time table, without confusing users, purchases, or attribution dr...
Measure Sponsored Ads and DSP overlap in Amazon Marketing Cloud with aligned exposure groups, attribution timing, and campaign scope for a d...
Choose the right Amazon Marketing Cloud attribution source before custom modeling, audience building, or reconciling results with standard r...
Evaluate a Prime Day AMC lookalike against last year's rule-based audience using new-to-brand share, incremental reach, and cost per acquisi...
Build AMC CLTV segments with the four-segment taxonomy, the correct audience table variant, and a cohort migration diagnostic you can re-run...
Build high-value AMC audience seeds with the right table variant, a seed-size buffer, and the lookalike activation checks that keep them usa...
Build a lapsed-loyalist AMC audience with EXTEND TIME WINDOW, non-ad-exposed filters, and the activation-size checks DSP needs before launch...
Build a Prime Day AMC lookalike audience with seed SQL, sizing checks, and the 500 to 500,000 user window Amazon requires before activation.
Build a cart-abandoner audience in AMC with the right table variant, a seed-size check, and the DSP activation timing that avoids a stale se...
Measure Subscribe & Save lift in AMC: compare subscriber and non-subscriber spend in conversions all with repeatSnSOrder, over at least thre...
Package repeatable AMC analysis into agent Skills with Atlas retrieval, sufficiency checks, human approval, and run logging already built in...
Gate AMC audience activation behind human approval: size the seed, read the exact create request, then submit. 2,000-record floor; up to 48...
Compare
Sourced, dated comparisons. Each competitor cell links to the page it was checked against.
Amazon Ads MCP servers side by side, Amazon's own included: Marketplace Ad Pros, agentcentral, PPC Prophet, Seller Labs and Kuudo. Hosting,...
agentcentral Agent Central is a hosted Amazon MCP server that syncs your data to its cloud. Kuudo runs in yours. Hosting, writes and price c...
An alternative to Amazon's Ads MCP Server: Kuudo compared on tools, AMC, Seller and Vendor Central, safeguards, hosting and price. Sourced a...
Marketplace Ad Pros hosts an Amazon MCP endpoint and syncs your data to its cloud. Kuudo provisions the servers into your own cloud. Sourced...
Frequently asked questions
The bottom line
They raise the bid on the winner, cut the keyword that's burning spend, shift budget to what's converting, pause the losing ad, build the report — across every campaign type, around the clock. You set the limits and make the calls that matter. Brands grow ad sales without growing the team. Agencies manage more accounts without the all-nighters. Builders skip months of API plumbing.
