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Built directly on the official Selling Partner API

Amazon Seller Central, now run by your AI agents.

Seller Central management from the AI client you already use: listings, inventory, orders, pricing, fulfillment and reports, built directly on the official Selling Partner API (SP-API). Your AI manages the seller account across every Amazon marketplace, and your team still makes the calls that matter.

mcp · sp-api · 304 operations
catalog-items
cat_
listings-items
lst_
orders
ord_
pricing
prc_
fba-inbound
fba_
region: NA · EU · APAC
auth: seller-scoped · LWA
304 operations · 40+ Selling Partner APIs · every marketplace, operated by your AI

What your agents can do

Every Seller Central operation, mapped to a tool your AI can call.

Complete coverage: 304 Selling Partner API operations across more than 40 services, every one mapped to a tool your AI can call. From catalog to fulfillment to finances, whatever your operation needs done on Amazon, your agents handle it directly.

cat_*
MCP tools
catalog-items

Catalog Items

Your AI pulls product, ASIN, and product-type data on demand — catalog lookup at agent speed across every marketplace.

lst_*
MCP tools
listings-items

Listings & Restrictions

Create, update, and patch listings through your AI, with listing restrictions checked first — full attribute control, nobody in Seller Central.

ord_*
MCP tools
orders

Orders

Your AI retrieves orders, confirms shipments, and pulls buyer info — order ops handled in one workflow.

prc_*
MCP tools
pricing

Pricing & Fees

Buy Box state, competitive pricing, and fee estimates through your AI — repricers that act in seconds, not hours.

fba_*
MCP tools
fba-inbound

FBA Inbound & Inventory

Send-to-Amazon plans, FBA inventory, and inbound eligibility run by your AI — stock lands where it should and stays accurate.

mcf_*
MCP tools
mcf

Multi-Channel Fulfillment

Fulfill your off-Amazon orders from FBA stock — your AI creates and tracks MCF fulfillments end to end.

ext_*
MCP tools
external-fulfillment

External Fulfillment

External and store fulfillment inventory, shipments, returns, and supply sources — your AI keeps every node in sync.

awd_*
MCP tools
awd

Amazon Warehousing (AWD)

AWD inbound shipments and bulk distribution managed by your AI — upstream inventory flows without the manual steps.

shp_*
MCP tools
shipping

Shipping & Buy Shipping

Buy Shipping rates, labels, Easy Ship, Merchant Fulfillment, and legacy carrier workflows handled by your AI — every shipment moves on time.

fd_*
MCP tools
feeds

Feeds

Bulk price, inventory, and listings feeds submitted by your AI — feed failures caught before they cost a sale.

rpt_*
MCP tools
reports

Reports

Request, retrieve, and manage every report through your AI — yesterday's sales on today's dashboard.

dk_*
MCP tools
data-kiosk

Data Kiosk

Run Data Kiosk analytics queries through your AI — the waiting and polling handled for you, results the same day.

sls_*
MCP tools
sales

Sales Analytics

Order-metrics and sales trends pulled by your AI — performance reads without exporting a single report.

fin_*
MCP tools
finances

Finances & Disbursements

Settlement data, financial events, fee breakdowns, and transfers pulled by your AI — reconciliation without the spreadsheet.

wal_*
MCP tools
seller-wallet

Seller Wallet

Balances, payouts, and currency transfers run by your AI — treasury moves without logging into the portal.

inv_*
MCP tools
invoices

Tax & Invoices

VAT and shipment invoices generated and filed by your AI — tax artifacts handled per marketplace, audit-clean.

aplus_*
MCP tools
aplus-content

A+ Content

Create and publish A+ brand content modules through your AI — richer detail pages without the manual builder.

msg_*
MCP tools
messaging

Messaging & Notifications

Buyer messages sent by your AI and order events delivered to your queue — each message type checked against what the order allows before it goes out.

fb_*
MCP tools
customer-feedback

Customer Feedback & Reviews

Solicit reviews and read customer feedback through your AI — the right ask at the right time, within policy.

rep_*
MCP tools
replenishment

Subscribe & Save

Replenishment program offers and performance managed by your AI — recurring revenue tuned without the console.

Selling Partner API services covered — 304 operations across 40+ services
Catalog Items Catalog Items 2020-12-01 Catalog Items v0 Listings Items Listings Items 2020-09-01 Listings Restrictions Product Type Definitions A+ Content Orders Orders v2 Sales Easy Ship Shipping Buy Shipping Shipping (legacy) Merchant Fulfillment Shipment Invoicing FBA Inventory FBA Inbound (Send to Amazon) FBA Inbound v0 FBA Inbound Eligibility Multi-Channel Fulfillment External Fulfillment Supply Sources AWD Delivery by Amazon Replenishment Replenishment 2022-11-07 Reports Data Kiosk Finances Finances v0 Transfers Seller Wallet Invoices Feeds Uploads Sellers Application Management App Integrations Tokens Messaging Solicitations Customer Feedback Notifications Services Vehicles Product Fees Product Pricing Product Pricing 2022-05-01

Regions & markets

Twenty-two Amazon marketplaces. One conversation.

Fix a suppressed listing across all 16 EU markets in one prompt. Compare FBA inventory in Japan and the US side by side. Switch markets without switching tools.

Regions & markets
Every Amazon marketplace where you sell — connected at once
North America
4
  • Canada
  • United States
  • Mexico
  • Brazil
Asia-Pacific
2
  • Australia
  • Japan
Europe (EU region)
16
  • Ireland
  • Spain
  • United Kingdom
  • France
  • Belgium
  • Netherlands
  • Germany
  • Italy
  • Sweden
  • South Africa
  • Poland
  • Egypt
  • Saudi Arabia
  • Turkey
  • U.A.E.
  • India
Global footprint

Every Amazon marketplace has its own quirks — different permissions, different regions, different rules. Kuudo handles the wiring so your chat just asks the right one.

Where it fits

Built for the sellers, brands, agencies, and software builders running Amazon as a seller.

AI agents for seller operations

Your team asks Claude or ChatGPT to acknowledge orders, list new SKUs, pull yesterday's sales, or send a message to a buyer — without anyone opening Seller Central.

Multi-account agency desks

One place for every seller account — the right marketplace every time, each account's access kept to itself, and the same workflow across every brand your agency manages.

Software builders shipping seller tools

Repricers, listing optimizers, replenishment apps, accounting integrations — every team building on SP-API starts ahead with one typed MCP instead of a custom client per service.

Real-time analytics for sellers and category teams

Build sales, traffic, inventory, and pricing dashboards on Data Kiosk and Sales Analytics — the same MCP your agents use in production.

Coverage

One server. Wired into chat, code, workflow, and IDE.

Triggers - Scheduled jobs
trigger
cron - 1h
->
mcp
Kuudo.ads
n8n
make
ap
agent
n8n logo
Activepieces logo
Make logo
OpenAI Agent Builder logo

Workflow and automation

Drop Kuudo tools into the visual workflow builder you already operate. Trigger campaign updates, listing fixes, and report exports on a schedule or from any upstream event.

n8n Self-host Activepieces OSS
Make iPaaS
OpenAI Agent Builder Hosted

Guides

Playbooks built on this surface

Real operator workflows, grounded in Amazon Agent Atlas, that run through this product.

Vendor Central · Retail Analytics 9 min

Amazon Retail Analytics API: ARA to Your Warehouse

Use the Amazon Retail Analytics API to load ARA sales, inventory, traffic, forecast and Net PPM reports into a warehouse that matches Vendor...

Vendor Central · Operations 8 min

How to Prevent Amazon Vendor Chargebacks

Amazon vendor chargebacks follow published clocks and thresholds. Check each purchase order decision against them before you submit, not aft...

Seller · Brand 9 min

How to Report Counterfeit Products on Amazon

How to report counterfeit products on Amazon: file through Brand Registry as a Rights Owner, verify each ASIN first, and stay out of the tes...

Seller · Listings 6 min

Amazon Buy Box Win Rate: What Actually Moves It

Your Amazon Buy Box win rate turns on five Featured Offer factors: price, delivery, free shipping, free returns, seller performance. Reviews...

Vendor Central · Operations 11 min

Vendor Central vs Seller Central for Hybrid Brands

Vendor Central vs Seller Central: in Vendor Central you sell to Amazon at a cost price it approves; in Seller Central you sell to customers...

Seller · Listings 18 min

Amazon Listing Hijack: Four Kinds, Four Remedies

Amazon listing hijack, defined: another seller's offer, a rewritten page, injected copy, or a lost Featured Offer, with the remedy and role...

Seller · Listings 13 min

Amazon Listing Optimization: What to Fix First

The order for Amazon listing optimization: a 75-character title, main image rules and search terms at less than 250 bytes first, then attrib...

Seller · FBA 8 min

Amazon FBA Reserved Inventory: The 3 Real Reasons

Amazon FBA inventory goes Reserved for one of three reasons. See which clear on their own, which need action, and when a full-ASIN reserve m...

Vendor Central · Retail Analytics 11 min

Amazon Glance Views: Diagnose Flat Vendor Sales

Use Amazon glance views and the ARA Traffic dashboard to investigate flat vendor sales with matched ordered sales, conversion ratios, and av...

Vendor Central · Retail Analytics 12 min

Turn ARA Demand Forecasts into a Production Plan

Choose an Amazon Retail Analytics forecast policy, align weekly demand to the production horizon, and net current supply into an approved pl...

Vendor Central · Retail Analytics 19 min

Rank ARA Inventory Health by Cost, Not Units

Rank vendor ASINs by unhealthy inventory cost, not units on hand, and read what ARA counts as aged, unhealthy, and out of stock in the Inven...

Vendor Central · Retail Analytics 12 min

Read the ARA Sales Dashboard Without Mixing Views

Why ARA ordered and shipped revenue disagree by view, how returns restate closed weeks, and how GET VENDOR SALES REPORT reproduces the Sales...

Vendor Central · Operations 9 min

Clear A+ Submission Errors Across Your Catalog

Map Vendor Central A+ submission errors to listing, asset, and eligibility issues, then clear them across every affected ASIN before resubmi...

Vendor Central · Operations 12 min

Patch A+ Content Across Hundreds of ASINs

Preflight Vendor Central A+ documents and ASINs against brand standards and Amazon rules before an avoidable rejection restarts the review c...

Vendor Central · Operations 12 min

Automate Vendor Listing Quality at Catalog Scale

Vendor listing quality stalls on judgment, not mechanics. See how an agent resolves product type schemas and validates Listings Items writes...

Vendor Central · Operations 9 min

Fix Catalog Identity Before You Write A+ Content

Vendor Central A+ bounces that name the ASIN are identity failures. Audit the barcode, brand string and product type before any content is w...

Seller · FBA 10 min

Auditing FBA Reimbursements: What Amazon Owes You

An FBA reimbursement audit sorts each lost or damaged unit into one of four claim types, checks its window and value, and lists what you can...

Vendor Central · Retail Analytics 10 min

ARA Glossary: Sourceable Product OOS, ROOS, Glance

Definitions for the ARA dashboard metrics vendors search for: Sourceable Product OOS, ROOS versus Rep OOS, glance views and conversion, cite...

Seller · Listings 7 min

Listing Suppression Diagnosis: Stranded or Buyable

Use live listing status, the suppression reason report, and FBA evidence to diagnose a suppressed or silent ASIN before you apply the wrong...

Seller · Listings 8 min

Recover the Featured Offer Without Guessing

No seller eligibility gate for the Featured Offer since September 2026. Read PRICING HEALTH, stock and shipping, then competition, before yo...

Seller · FBA 11 min

Amazon FBA Inventory Management: Health and Fees

Build an Amazon FBA inventory workflow around capacity, IPI, monthly storage, and aged inventory instead of treating inventory health as one...

Vendor Central · Operations 12 min

Find ASIN Margin Leakage with Net PPM

Find which Vendor Central ASINs are dragging Net PPM down by ranking rate deterioration, then separating cost, funding, and discount pressur...

Seller · Brand 10 min

Brand Registry: Fix 'Trademark Already Enrolled'

Fix Brand Registry's 'trademark is already enrolled' error: ask the brand's Administrator to add you, or continue to apply and share your co...

Vendor Central · Operations 9 min

Dispute a PO On-Time Accuracy Chargeback

Dispute an Amazon Vendor Central purchase order PO on-time accuracy chargeback with the right evidence, route, letter, and 30-day deadline.

Seller · Listings 10 min

Rebuild Your Listing Images From Your Own Photos

Seed new Amazon listing images from your own photos, grade each against Amazon's image rules, and approve before anything publishes, grounde...

Seller · Listings 10 min

Amazon FBM Order Reports vs the All Orders Report

Which Amazon FBM order report to request: the restricted shipping report or Seller Central file to fulfill, the All Orders reports to track...

Seller · Listings 10 min

Preview Listing Patches Before They Go Live

An agent on Kuudo audits a live Amazon listing, previews the fix with patchListingsItem in VALIDATION PREVIEW mode, and submits it only afte...

Compare

How it compares with other Amazon MCP servers

Sourced, dated comparisons. Each competitor cell links to the page it was checked against.

Common questions.

What is the Amazon Selling Partner API (SP-API)?
The Selling Partner API (SP-API) is Amazon's REST API for sellers and vendors, the replacement for Marketplace Web Service (MWS). It covers orders, listings, catalog, pricing, fulfillment, reports and more, authorized with Login with Amazon. The Amazon Selling Partner MCP exposes its operations as tools your AI client can call, and the SP-API tools reference lists every one.
What Seller Central work can agents take over?
Order management, from acknowledgements to shipment confirmations, plus listing fixes, repricing, reimbursement reconciliation, and buyer messages, along with catalog lookups, inventory, fees, feeds, and reporting.
How do I connect Seller Central data to ChatGPT or Claude?
Connect the Amazon Selling Partner MCP to the client you already use. Kuudo runs it in your own cloud, and you add its private endpoint to ChatGPT, Claude, Cursor, n8n or any MCP client, with a quick start for each. Your AI then reads orders, inventory, listings and reports from the Selling Partner API directly, instead of from a pasted export.
Can one AI manage Seller Central inventory and Amazon Ads together?
Yes. The Selling Partner MCP covers inventory, orders and listings, and the Amazon Ads MCP covers campaigns, bids and budgets. Connected to the same client, your AI can check stock before it proposes a bid increase, and Agent Flow lands both in one lake for questions across long date ranges.
Will an agent break my listings?
Listing restrictions are checked before a change is submitted, so a patch that Amazon would reject is caught first rather than after it goes live.
How can I let an AI agent read my Seller Central account and fix listings, but approve every change before it goes live?
Connect the Amazon Selling Partner MCP to your AI client and run the Audit and Improve an Amazon Listing Skill. The agent reads the listing, catalog data and restrictions, then previews each change field by field and waits for your explicit approval in chat before it submits anything. It never auto-submits, even for an obvious fix, and a patch Amazon would reject is caught before it is sent.
Which marketplaces does it cover?
Every marketplace your seller account reaches, across North America, Europe, and Asia-Pacific. Access is seller-scoped and authenticated with Login with Amazon.
Who is this built for?
Sellers and brands running their own accounts, agencies operating many accounts, and software teams building products on top of the Selling Partner API, who skip writing their own Seller Central API integration.
Which Seller Central API tools work for agencies managing multiple seller accounts?
The Amazon Selling Partner MCP is built for agencies operating many accounts as well as for sellers and brands. Kuudo Pro includes up to 25 seats across 5 organizations and Scale up to 50 across 10, and Agent Flow runs hundreds of brand or client accounts from a single deployment, so one AI client works across every seller account you manage.
Can agents write, or only read?
Both, within the scope of the credentials you grant. Reads are the safe place to start, and write operations stay bounded by seller-scoped auth and the approval gates in the packaged Skills.

The bottom line

Your AI runs Seller Central. You still run the business.

It reprices the slow SKU, restocks the bestseller, fixes the suppressed listing, ships the order, messages the buyer — across every marketplace, around the clock. You set the limits and make the calls that matter. Sellers stop hiring for busywork. Agencies take on more accounts without the late nights. Builders skip months of API plumbing.