Skip to content
Amazon Ads Skills v0.2.2

Audit Sponsored Products Campaign Structure

Find concentration, dead campaigns, low-activity campaigns, budget utilization problems, and structural patterns across a Sponsored Products portfolio.

Recommendations, not automatic changes
Example output visualization: Portfolio health
Portfolio health
skill output
Check
Result
Spend concentration
Watch
Zero-impression campaigns
12 found
Low activity
8 found
Duplicate names
Review 3
Primary input
Sponsored Products campaign rows
Primary output
Portfolio health summary
Powered by
Amazon Ads MCP
Source contract
amazon-ads-sp-campaign-auditor
Is this the right Skill?

Use it for a clear operating job.

Best for
  • Portfolio structure health
  • Dead and low-activity campaigns
  • Budget concentration diagnosis
Use another path when

Keyword-level optimization or automatic pause and budget changes.

Starter prompt

Start with the task, then add your scope.

Copy this into a connected client and replace the account, date, ASIN, or threshold details with yours.

Audit our Sponsored Products campaign structure for the last 30 days. Find spend concentration, dead or low-activity campaigns, utilization issues, and duplicate naming patterns without making any campaign changes.
The Skill will request any required context or approval before guarded actions.
The outcome

A defined result, not a generic answer.

A portfolio health report that separates serving problems, concentration risk, and structural hints from unsupported optimization claims.

Inputs
  • Sponsored Products campaign rows
  • Marketplace and date range
  • Concentration and activity thresholds
Outputs
  • Portfolio health summary
  • Dead and low-activity lists
  • Concentration and structure findings
Workflow

The playbook your agent follows.

  1. 01

    Acquire data

    Pull validated campaign data from your agent-ready data lake through Agent Flow MCP.

  2. 02

    Map the grain

    Inspect the artifact and confirm campaign identity, delivery, budget, and cost fields.

  3. 03

    Apply audit rules

    Measure concentration, inactivity, delivery proxies, utilization, and naming patterns.

  4. 04

    Separate signal from action

    Produce findings and candidates without issuing unapproved campaign changes.

Guardrails

What keeps the workflow dependable.

Report fields are validated before creation
Delivery status is treated as a proxy, not pause state
Brand and non-brand labels remain user-confirmed heuristics
Connected systems

The context and tools it coordinates.

Amazon Agent Flow
Ads API v1 reporting
Analysis runtime
amazon-ads-sp-campaign-auditor

Give your agent the complete playbook.

Connect Skills once, then start with the prompt above whenever this job comes up.