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Amazon Ads Skills v0.1.1

Review Sponsored Brands Performance

Turn Sponsored Brands campaign data into a defensible portfolio review covering efficiency, creative attention, and new-to-brand contribution.

Analysis only
Example output visualization: Portfolio readout
Portfolio readout
skill output
ROAS
4.2×
+0.6
CTR
0.58%
+0.09
NTB share
67%
+8 pts
Primary input
Sponsored Brands report
Primary output
Portfolio summary
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Amazon Ads MCP
Source contract
amazon-ads-sb-performance-review
Is this the right Skill?

Use it for a clear operating job.

Best for
  • Sponsored Brands portfolio reviews
  • Creative attention diagnostics
  • New-to-brand contribution analysis
Use another path when

Blended SP, SD, and SB conclusions unless those products are deliberately included and separated.

Starter prompt

Start with the task, then add your scope.

Copy this into a connected client and replace the account, date, ASIN, or threshold details with yours.

Review our Sponsored Brands performance for the last 30 days. Rank meaningful spenders, flag weak creative attention, quantify new-to-brand contribution where available, and tie every recommendation to the observed report columns.
The Skill will request any required context or approval before guarded actions.
The outcome

A defined result, not a generic answer.

A campaign-level review with portfolio totals, meaningful-spend rankings, low-CTR signals, NTB analysis, and grounded recommendations.

Inputs
  • Sponsored Brands report
  • Date range and currency
  • Spend and performance thresholds
Outputs
  • Portfolio summary
  • Top and weak campaigns
  • Creative and NTB recommendations
Workflow

The playbook your agent follows.

  1. 01

    Confirm scope

    Lock marketplace, date range, currency, and Sponsored Brands-only scope.

  2. 02

    Inspect and map

    Inspect the real artifact and map observed columns to semantic metrics.

  3. 03

    Compute safely

    Aggregate campaigns and calculate guarded CTR, CPC, ACoS, ROAS, and NTB shares.

  4. 04

    Recommend

    Rank meaningful spenders and tie every recommendation to the observed data.

Guardrails

What keeps the workflow dependable.

No fixed export schema is assumed
Tiny-spend rows do not dominate rankings
Missing NTB or sales columns are marked unavailable
Connected systems

The context and tools it coordinates.

Amazon Agent Flow
Sponsored Brands reporting
Analysis runtime
amazon-ads-sb-performance-review

Give your agent the complete playbook.

Connect Skills once, then start with the prompt above whenever this job comes up.