Agents · Decision rules
Agent Decision-Rule Guides
The decision rules agents apply to Amazon data — IF/THEN bidding, sufficiency gates, branded vs non-branded segmentation, and the action enums for scaling, pulling back, and controlling waste.
Explore the product4 guides in this group
The Data-Mode Router That Stops Bad ACoS Math
Your SQP export has no cost column. Atlas blocks ACoS there and routes to Conversion Performance Index instead, the fix for nonsense report numbers.
The Agent Bidding Rulebook That Prevents Bid Thrash
A bid should move only when sufficiency, an ACoS deadband, and a daily clamp all agree. The bounded rulebook an agent runs, with the thresholds.
Why MCP Needs Run Logs
Define the run log fields MCP-based agents need before read, write, approval, and rollback workflows can be trusted in a real Amazon account.
Everyone in Your Category Has the Same AI Now
Every seller has the same AI now. Your edge is the operator knowledge it doesn't have, and today's AI listing tools are built to harvest it.