Agents · Decision rules
Agent Decision-Rule Guides
The decision rules agents apply to Amazon data — IF/THEN bidding, sufficiency gates, branded vs non-branded segmentation, and the action enums for scaling, pulling back, and controlling waste.
Explore the product2 guides in this group
Amazon ACoS Formula: Use the Right Data
Calculate Amazon ACoS from ad spend and attributed ad sales, then block the formula when a report, like Search Query Performance, lacks ad data.
The Agent Bidding Rulebook That Prevents Bid Thrash
A bid should move only when sufficiency, an ACoS deadband, and a daily clamp all agree. The bounded rulebook an agent runs, with the thresholds.
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Amazon Agent Skills Reference
Every Skill: what each playbook does, its approval gate, and what it is not for.
Amazon PPC management
Run a campaign audit before the standup: concentrated spend, campaigns that stopped serving, and what to consolidate.
Agent Architecture Guides
Agent architecture for Amazon work: why shared AI is not an edge, agent-ready data without a curated warehouse, and what connecting an MCP server costs.