AMC · Audiences
AMC Audience-Building Guides
Build and activate Amazon Marketing Cloud audiences that compile on the first try — cart abandoners, lookalikes, high-value segments, and lapsed-customer re-engagement. Each guide returns SQL that respects the _for_audiences table variants, seed-size limits, and DSP activation timing.
Explore the product6 guides in this group
Evaluate Prime Day AMC Lookalikes
Evaluate a Prime Day AMC lookalike against last year's rule-based audience using new-to-brand share, incremental reach, and cost per acquisition.
Build High-Value AMC Audience Seeds
Build high-value AMC audience seeds with the right table variant, a seed-size buffer, and the lookalike activation checks that keep them usable.
Re-Engage Lapsed AMC Loyalists
Build a lapsed-loyalist AMC audience with EXTEND_TIME_WINDOW, non-ad-exposed filters, and the activation-size checks DSP needs before launch.
Build Prime Day AMC Lookalikes
Build a Prime Day AMC lookalike audience with seed SQL, sizing checks, and the 500 to 500,000 user window Amazon requires before activation.
Build an AMC Cart-Abandoner Audience
Build a cart-abandoner audience in AMC with the right table variant, a seed-size check, and the DSP activation timing that avoids a stale segment.
Human Approval for AMC Activation
Gate AMC audience activation behind human approval: size the seed, review the exact payload, then submit. 2000-user floor, 24 to 36 hour DSP lag.