AMC · Audiences
AMC Audience-Building Guides
Build and activate Amazon Marketing Cloud audiences that compile on the first try — cart abandoners, lookalikes, high-value segments, and lapsed-customer re-engagement. Each guide returns SQL that respects the _for_audiences table variants, seed-size limits, and DSP activation timing.
Explore the product6 guides in this group
Evaluate Prime Day AMC Lookalikes
Evaluate a Prime Day AMC lookalike against last year's rule-based audience using new-to-brand share, incremental reach, and cost per acquisition.
Build High-Value AMC Audience Seeds
Build high-value AMC audience seeds with the right table variant, a seed-size buffer, and the lookalike activation checks that keep them usable.
Build an AMC Lapsed-Customer Audience
Build a lapsed-loyalist AMC audience with EXTEND_TIME_WINDOW, non-ad-exposed filters, and the activation-size checks DSP needs before launch.
Build Prime Day AMC Lookalikes
Build a Prime Day AMC lookalike audience with seed SQL, sizing checks, and the 500 to 500,000 user window Amazon requires before activation.
Build an AMC Cart-Abandoner Audience
Build a cart-abandoner audience in AMC with the right table variant, a seed-size check, and the DSP activation timing that avoids a stale segment.
Human Approval for AMC Activation
Gate AMC audience activation behind human approval: size the seed, read the exact create request, then submit. 2,000-record floor; up to 48 hours in DSP.
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What is Amazon Marketing Cloud?
How the clean room works, what data it holds, who can access it, and what it costs.
Amazon Marketing Cloud software
Run AMC analysis and audiences from your AI client, with every write waiting for approval.
AMC Measurement & Attribution Guides
Measure what your Amazon advertising actually moved: new-to-brand splits, Subscribe & Save lift, and path-to-conversion across Sponsored and DSP.
AMC SQL & Advanced Modeling Guides
Amazon Marketing Cloud SQL and advanced modeling: first queries, sandbox validation, query timeouts, custom attribution, CLV cohorts, and frequency caps.