AMC · Advanced
AMC SQL & Advanced Modeling Guides
Amazon Marketing Cloud SQL from the first query to advanced modeling — where AMC SQL stops behaving like SQL, sandbox validation, and query timeouts, then custom attribution models, customer-lifetime-value cohorts, and optimal frequency capping. The data-source decisions that determine whether the model is right before the SQL is written.
Explore the product8 guides in this group
Validate AMC SQL in the Sandbox First
Validate AMC SQL syntax, joins, and output shape in the sandbox before confirming real identifiers and runtime on a short production window.
Fix AMC SQL Query Performance Before Timeout
Fix slow Amazon Marketing Cloud SQL with early filters, smaller CTEs, safer joins, correct random sampling, and a staged timeout recovery test.
Your First AMC Queries: Tables, Filters, Dates
Every AMC query starts with four decisions: which table, which campaign identifier, which ad product type, and which date range. Here is how to make them.
AMC SQL: Where It Stops Behaving Like SQL
AMC SQL rejects SELECT *, ORDER BY and LIMIT, and drops rows describing fewer than 100 users. Here is what the agent checks before writing one.
Find Your Optimal DSP Frequency Cap in AMC
Find your Amazon DSP frequency cap in AMC: bucket users by daily impressions, then cap at the last bucket where cumulative return outgrows cumulative cost.
Choose the Right AMC Attribution Source
Choose the right Amazon Marketing Cloud attribution source before custom modeling, audience building, or reconciling results with standard reports.
Segment AMC Customers by CLTV
Build AMC CLTV segments with the four-segment taxonomy, the correct audience table variant, and a cohort migration diagnostic you can re-run.
Turn AMC Workflows into Agent Skills
Package repeatable AMC analysis into agent Skills with Atlas retrieval, sufficiency checks, human approval, and run logging already built in.
Keep going
What is Amazon Marketing Cloud?
How the clean room works, what data it holds, who can access it, and what it costs.
Amazon Marketing Cloud software
Run AMC analysis and audiences from your AI client, with every write waiting for approval.
AMC Audience-Building Guides
Build and activate Amazon Marketing Cloud audiences that compile on the first try: cart abandoners, lookalikes, high-value segments, and win-backs.
AMC Measurement & Attribution Guides
Measure what your Amazon advertising actually moved: new-to-brand splits, Subscribe & Save lift, and path-to-conversion across Sponsored and DSP.