AMC · Market intelligence
AMC Market Intelligence Guides
Competitive and market intelligence from Amazon Marketing Cloud — joining Search Query Performance to AMC for the full search funnel, and reading demand signals across the category.
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What is Amazon Marketing Cloud?
How the clean room works, what data it holds, who can access it, and what it costs.
Amazon Marketing Cloud software
Run AMC analysis and audiences from your AI client, with every write waiting for approval.
AMC Audience-Building Guides
Build and activate Amazon Marketing Cloud audiences that compile on the first try: cart abandoners, lookalikes, high-value segments, and win-backs.
AMC Measurement & Attribution Guides
Measure what your Amazon advertising actually moved: new-to-brand splits, Subscribe & Save lift, and path-to-conversion across Sponsored and DSP.
AMC SQL & Advanced Modeling Guides
Amazon Marketing Cloud SQL and advanced modeling: first queries, sandbox validation, query timeouts, custom attribution, CLV cohorts, and frequency caps.