AMC · Measurement
AMC Measurement & Attribution Guides
Measure what your Amazon advertising actually moved — new-to-brand splits, Subscribe & Save lift, path-to-conversion across Sponsored and DSP, and incrementality. Attribution windows, the right data sources, and the silent failure modes, grounded in real AMC instructional queries.
Explore the product5 guides in this group
Measure Off-Amazon Conversions in AMC
Measure web, app, store, and offline conversions in Amazon Marketing Cloud with Events Manager signals and a grounded total-impact SQL workflow.
Map AMC Paths Across DSP and Sponsored Ads
Use AMC Campaign Groups to map DSP and sponsored ads paths into Sankey-ready source-to-destination rows you can chart without reshaping them.
Count New-to-Brand Customers in AMC
Count new-to-brand customers in Amazon Marketing Cloud with the conversion-time table, without confusing users, purchases, or attribution drift.
Sponsored Ads x DSP Overlap: The 4-Way AMC Analysis
Measure Sponsored Ads and DSP overlap in Amazon Marketing Cloud with aligned exposure groups, attribution timing, and campaign scope for a defensible read.
Measure Subscribe & Save Lift in AMC
Measure Subscribe & Save lift in AMC: compare subscriber and non-subscriber spend in conversions_all with repeatSnSOrder, over at least three months.
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What is Amazon Marketing Cloud?
How the clean room works, what data it holds, who can access it, and what it costs.
Amazon Marketing Cloud software
Run AMC analysis and audiences from your AI client, with every write waiting for approval.
AMC Audience-Building Guides
Build and activate Amazon Marketing Cloud audiences that compile on the first try: cart abandoners, lookalikes, high-value segments, and win-backs.
AMC SQL & Advanced Modeling Guides
Amazon Marketing Cloud SQL and advanced modeling: first queries, sandbox validation, query timeouts, custom attribution, CLV cohorts, and frequency caps.