AMC · Measurement
AMC Measurement & Attribution Guides
Measure what your Amazon advertising actually moved — new-to-brand splits, Subscribe & Save lift, path-to-conversion across Sponsored and DSP, and incrementality. Attribution windows, the right data sources, and the silent failure modes, grounded in real AMC instructional queries.
Explore the product5 guides in this group
Measure Off-Amazon Conversions in AMC
Measure DTC web, app, store, and offline conversions in Amazon Marketing Cloud with Events Manager signals and a grounded AMC SQL query.
Map AMC Paths Across DSP and Sponsored Ads
Use AMC Campaign Groups to map DSP and sponsored ads paths into Sankey-ready source-to-destination rows you can chart without reshaping them.
Count New-to-Brand Customers in AMC
Use the conversion-time table to count new-to-brand customers in AMC without confusing users, purchases, or traffic-time attribution drift.
Sponsored Ads x DSP Overlap: The 4-Way AMC Analysis
Measure Sponsored Ads and DSP overlap in AMC without mixing up impressions, attribution timing, or campaign comparability.
Measure Subscribe & Save Lift in AMC
Measure Subscribe & Save lift in AMC with the repeatSnSOrder signal, the conversions_all table, and a 90-day minimum window for a stable read.