Where does the ASIN lose share?
Separate visibility, click, cart, and purchase gaps before anyone reaches for a listing or bid change.
See the SQP workflowSolutions · Amazon keyword research
Turn Amazon's search evidence into the next decision.
Read Search Query Performance, catalog context, and the report grain Amazon returned through the Selling Partner MCP, then run the SQP ASIN n-gram Skill from the AI client your team already uses.
Impression share visibility
Click share engagement
Cart share consideration
Purchase share conversion
Search Query Performance · four evidence stages, query and ASIN evidence kept together
What comes back
A search question becomes a queue your team can work.
The Skill keeps Amazon's observed query, ASIN, funnel share, and comparison fields attached while it turns the result into a ranked investigation. You see the measured gap, the interpretation, and the team that owns the next move.
Which Amazon report answers it?
Keep Ads search terms, Brand Analytics Search Terms, and SQP separate so paid attribution never gets inferred from search-funnel evidence.
Read the report distinction
What deserves attention first?
Rank query and n-gram opportunities by the evidence behind the gap, not by an estimated volume number alone.
Open the search analyzer
What can the source prove?
Label the observed stage and keep the human interpretation beside it. The report shows what Amazon measured; your operator chooses the fix.
Review the guardrails
Can we defend the row?
Each decision keeps the query, ASIN, marketplace, reporting window, and comparison scope attached for the follow-up question.
See the source contract
What will it refuse to claim?
Thin evidence stays flagged. SQP does not become ACoS or ROAS by attaching an ad estimate, and paid actions route to the Ads workflow.
Read the data-mode guideThe source decides the question
Three Amazon search reports. Three different jobs.
The same phrase can arrive from paid advertising or organic Brand Analytics. Keep the upstream report, access boundary, and interpretation attached before a Skill recommends an action.
| Source report | What it measures | Access boundary |
|---|---|---|
| Amazon Ads Search term report | Paid searches that produced an ad click, with targeting and performance outcomes. | Sponsored Products or Sponsored Brands campaign access; Brand Registry is not required. |
| Brand Analytics Search Terms | Most-clicked ASINs by organic search keyword and department. | Brand Analytics Selling Partner API role and Brand Registry access. |
| Search Query Performance | Search-funnel impressions, clicks, cart adds, and purchases for a query and ASIN, including share by stage. | Brand Analytics Selling Partner API role and Brand Registry access; no ad spend or attributed ad-sales fields. |
The published report guide covers the naming collision and the SQP Analyzer docs cover the ASIN-level decision path.
The decision artifact
One view for the source, the gap, and the next owner.
The flagship Skill's output keeps measured Amazon fields and operator interpretation visibly separate. That is how a keyword question becomes a defensible listing, imagery, offer, or Ads handoff.
The report keeps its grain Source first
Query and ASIN evidence stay together from the Selling Partner MCP read through the ranked report, so the result remains tied to the Amazon source.
See the Selling Partner MCP
The next action has an owner Human decision
Listing, imagery, offer, shipping, and paid-search work stay separate. The Skill ranks the evidence; your team decides what changes.
Read the listing workflowWhere it runs
Use the AI client your team already has open.
The Selling Partner MCP connection and SQP Skill stay consistent across chat, agent, workflow, research, and IDE clients.
/chat
ChatGPT
Ask which ASINs lose share for a query and inspect the evidence without leaving the conversation.
View quick start
/chat
Claude Desktop
Run the same SQP diagnosis through your scoped Selling Partner connection from Claude.
View quick start
/agent
OpenClaw
Schedule recurring query and n-gram reviews while every public change remains a human decision.
View quick start
/workflow
n8n
Route ranked SQP findings into the listing, imagery, or paid-search process your team already runs.
View quick start
/ide
Codex
Keep customer-specific query rules and report handling beside the repository that governs them.
View quick start
/research
Perplexity
Answer source-specific keyword questions from connected Amazon evidence instead of public-web estimates.
View quick start
Frequently asked questions
Questions from Amazon keyword teams.
Which Amazon report answers the question, how access works, and what a source-grounded Skill can and cannot claim.
Does Amazon have a keyword tool?
Amazon has several source systems that expose different kinds of search evidence. Ads search-term reports show paid queries that produced ad clicks. Brand Analytics Search Terms shows organic search keywords and clicked ASINs. Search Query Performance shows search-funnel activity for a query and ASIN, including observed sponsored and organic activity, without ad spend or attributed ad-sales fields. Kuudo routes the question to the report that can answer it instead of presenting one blended keyword list.
What is Amazon Search Query Performance?
Search Query Performance is a Brand Analytics report with impressions, clicks, cart adds, and purchases for a search query and ASIN, including the ASIN's share of each stage. It is search-funnel evidence that can include sponsored and organic activity; it does not contain ad spend or attributed ad-sales fields.
What is the difference between an Amazon Ads Search term report and Brand Analytics Search Terms?
The Ads report is paid and shows searches that resulted in at least one ad click for Sponsored Products or Sponsored Brands. Brand Analytics Search Terms is an organic report of the most-clicked ASINs by search keyword and department. They use different systems, report types, and access rules.
Can Search Query Performance replace a keyword research tool?
For products already in your catalog, SQP replaces estimated keyword data with first-party query and funnel evidence. It does not discover terms outside the account's observed history, and it does not become a rank tracker.
Why is a high-volume keyword not always the most useful keyword?
A high-volume query shows demand. A useful query also shows a fixable gap for a specific ASIN: weak impression share, click share, cart share, or purchase share. The SQP Skill ranks the evidence and keeps the operator's interpretation separate.
Do I need Brand Registry to access these reports?
Brand Analytics Search Terms and Search Query Performance require the Brand Analytics Selling Partner API role and Brand Registry access. Amazon Ads search-term reports do not require Brand Registry when you run the relevant Sponsored Products or Sponsored Brands campaigns.
Will this change my listings or campaigns?
The SQP ASIN n-gram Skill diagnoses and ranks opportunities. It does not publish listing changes or change campaigns. Listing and paid actions remain separate workflows with their own review and approval rules.
Guides
Follow the evidence from report type to action.
Start with the three Amazon search reports, keep each source and its attribution boundary visible, then route a diagnosed gap into a controlled listing workflow.
Amazon Ads · Reporting
Amazon Search Query Performance vs. Search Terms
Two Amazon reports are both called search terms. One is paid ad clicks, the other is Brand Analytics search-funnel data, and they need different access.
Thomas Spicer
6 min read
Agents · Decision rules
Amazon ACoS Formula: Use the Right Data
Calculate Amazon ACoS from ad spend and attributed ad sales, then block the formula when a report lacks verified advertising data.
Thomas Spicer
12 min read
Seller · Listings
Preview Listing Patches Before They Go Live
An Atlas-grounded agent audits a live listing, previews a patchListingsItem update with VALIDATION_PREVIEW, and waits for approval.
Thomas Spicer
9 min read
The bottom line
Stop treating every Amazon keyword as the same kind of evidence.
Connect the source your account actually owns, run the Skill against the query and ASIN scope, and give your operator a ranked decision with the data and caveats attached.