Vendor Central · Retail Analytics
Amazon Retail Analytics Guides
Read Amazon Retail Analytics (ARA) the way the dashboards are built — which report answers which question, how the sales, inventory, and forecast views differ, what Glance Views does and does not tell you, and how to pull the reports through the Selling Partner API without mixing views.
Explore the product5 guides in this group
Amazon Glance Views: Diagnose Flat Vendor Sales
Use Amazon glance views and the ARA Traffic dashboard to investigate flat vendor sales with matched ordered sales, conversion ratios, and availability.
Turn ARA Demand Forecasts into a Production Plan
Choose an ARA forecast policy, align weekly demand to the production horizon, and net current supply into an approved production plan.
Rank ARA Inventory Health by Cost, Not Units
Rank vendor ASINs by unhealthy inventory cost, not units on hand, and read what ARA counts as aged, unhealthy, and out of stock in the Inventory dashboard.
Read the ARA Sales Dashboard Without Mixing Views
Why ARA ordered and shipped revenue disagree by view, how returns restate closed weeks, and how GET_VENDOR_SALES_REPORT reproduces the Sales dashboard.
The ARA Report and Metric Glossary for Vendors
Every ARA dashboard maps to an SP-API report type. Amazon's own docs define Conversion two ways on one page; a Skill routes the question and flags it.
Keep going
Amazon Vendor Central MCP
Purchase orders, direct fulfillment, shipments, invoices and vendor operations as tools in your AI client.
Vendor Central Operations Guides
Vendor Central operations that protect margin: PO chargeback disputes, Net PPM leakage, A+ Content and catalog quality, and direct-fulfillment chargebacks.