Amazon PPC software compared, tool by tool

Agent access

When my AI connects, does it reach Amazon or the vendor's app?

This is the row that decides what the rest of the table can mean. Four of the six now ship an MCP, and every one of them is an MCP into the vendor's own platform: Pacvue's three read services with row caps, Teikametrics' twelve read-only tools, Scale Insights' command skills, Helium 10's gated writes with no deletes. Your agent reaches the vendor, and the vendor reaches Amazon, so the vendor decides what your agent can see and do. Kuudo's MCP servers expose Amazon's own API operations, 711 of them for Ads, from your cloud, with no product between the agent and Amazon.

Perpetua

Perpetua is used through its browser app. Help-center searches return no public API, mobile app, or ChatGPT, Claude or MCP integration; the Premium plan lists custom data integrations without detail. Whatever your agent does, it does through Perpetua's screens.¹

Pacvue

Pacvue MCP is an endpoint into Pacvue's platform: report, data query and share-of-voice services, read-only, with a 50,000-row cap per report, two years of history and a 180-day maximum per pull. A campaign-management MCP with human confirmation is described as in development. Your agent reaches Pacvue, and Pacvue reaches Amazon.¹⁷

Quartile

No MCP is published. Customers reach Quartile's platform through a documented REST API with OAuth2 that Quartile must activate; no endpoint for setting bids or budgets directly was found. Your agent reaches Quartile's API, and Quartile reaches Amazon.²⁸

Helium 10 Ads

Helium 10 MCP connects Claude, ChatGPT and Codex to Helium 10's platform: it reads Amazon and Walmart ad data and, with explicit approval of every batch, writes bids, budgets, keywords and campaigns, at most 20 actions per batch and no deletes. Your agent reaches Helium 10, and Helium 10 reaches Amazon.³⁶

Teikametrics

Teikametrics MCP, in early access, gives Claude and ChatGPT twelve read-only tools over Teikametrics' own data, with no write or campaign-management actions. Your agent reaches Teikametrics, and Teikametrics reaches Amazon.⁵¹

Scale Insights

Scale Insights MCP, in open beta, connects Claude, ChatGPT and Cursor to the Scale Insights account and its command skills; proposed bid, budget or negative changes wait for your yes. Your agent reaches Scale Insights, and Scale Insights reaches Amazon.⁷¹

Kuudo

Amazon. Kuudo's MCP servers expose Amazon's own API operations as tools, 711 of them for Ads across 53 services, run from your own cloud. There is no Kuudo app between your agent and Amazon; the tools are the operations Amazon publishes.⁸⁹

Live connection

Is it connected to my Amazon Ads account?

Every tool here connects to the Ads API. The split is what else it can see. Teikametrics, Scale Insights, and Perpetua also read Seller Central through the Selling Partner API; Pacvue names Vendor Central; Helium 10 Ads treats the seller token as optional and does not support vendors. Kuudo's AI works through both the Ads MCP and the Selling Partner MCP, so inventory and orders sit in the same session as bids.

Perpetua

Sellers authorize the Amazon Advertising API and the Selling Partner API during connection; vendors authorize the Ads API, with SP-API optional but recommended for sales and traffic reporting. The Ads API connection is what lets Perpetua read data and launch and optimize campaigns.²

Pacvue

Pacvue says it integrates directly with Amazon APIs for advertising, sales, inventory, pricing and Buy Box data, and its DSP page names real-time Vendor Central sales data. Seller Central is not named on any page checked.¹⁸

Quartile

Quartile says its bidding is built on Amazon Marketing Stream and that Amazon recognized it for its use of the Amazon Ads API. Seller Central and Vendor Central are not named; the privacy policy describes holding an Amazon MWS API token while the account is active.²⁹

Helium 10 Ads

You authorize an Amazon Advertising token through Amazon's permission screen; a Seller Central token is optional but needed to see products, total sales and total advertising cost of sales. Vendor Central is not supported.³⁷

Teikametrics

Amazon Ads is authorized by signing in through Seller Central, product data through the Selling Partner API, and Vendor Central by granting a Teikametrics service user report permissions. Walmart ads connect through an API partner integration with write access plus Retail Link for product data.⁵²

Scale Insights

Connects through the Amazon Advertising API and the Selling Partner API; the onboarding line is to connect Seller Central and go. Vendor Central is not mentioned, and the pricing FAQ says the product is best for FBA sellers.⁷²

Kuudo

Yes. Your AI works inside your Ads account through the Amazon Ads MCP, inside Seller Central through the Amazon Selling Partner MCP, and inside Vendor Central through the Amazon Vendor Central MCP, from the client you already use.⁸⁸

Reads performance

Does it pull my campaign, search-term, and placement reports itself?

All six pull performance data themselves, and most warn that Amazon's reports trail by a day or more, with hourly data through Marketing Stream sold as a tier at Perpetua and built in at Quartile and Teikametrics. Search-term and placement views are the gaps: Quartile and Teikametrics do not document a search-term report, and Helium 10 Ads does not document placement reporting. On Kuudo the report is a Skill that writes a validated request your AI runs.

Perpetua

Perpetua pulls campaign and search-term data from Amazon itself, and custom reporting includes a placements dimension. Hourly data through Amazon Marketing Stream is listed on the Growth plan and above.³

Pacvue

Pacvue pulls performance at ASIN, keyword, campaign and account level with report export, names Marketing Stream data and placement modifiers, and its automation harvests search terms from performance data.¹⁸

Quartile

Quartile pulls real-time performance data through Amazon Marketing Stream and offers expanded, granular reports; its REST API returns campaign and keyword data and runs report jobs. Search-term reports are not named on any page.²⁹

Helium 10 Ads

It pulls campaign, ad group, target, search-term and product-level data through Amazon's API into its analytics page, refreshed every 24 hours with one forced sync a day; hourly data feeds dayparting. Placement-level performance reporting is not published.³⁸

Teikametrics

Ads data syncs from Amazon with a stated one-day reporting delay, and Ads Manager shows campaign, ad group, product ad, keyword-target and product-target levels with hourly performance. No search-term or placement report view is documented in the help center.⁵³

Scale Insights

Pulls campaign, ad group, keyword, search-term and placement performance from the Advertising API into its own performance and search-term reports, with drill-down from campaign to keyword to search term. The vendor notes advertising data can be delayed up to 72 hours.⁷³

Kuudo

Yes. The Build the Right Amazon Ads Report Skill returns a ready-to-submit report request with the correct field grain, ad product filter, advertiser context, and known caveats, and the Ads MCP runs it.⁹¹

Structure audit

Does it audit campaign structure and portfolio health?

This is the row the optimizers skip. Perpetua and Quartile replace your structure with their own, Helium 10 Ads builds structures and publishes a manual audit guide, Scale Insights finds duplicate keywords, and Teikametrics flags products rather than structure. Only Pacvue describes an agent auditing accounts. Kuudo's audit Skill returns a portfolio health report and is explicitly not for automatic pause or budget changes.

Perpetua

One goal auto-launches a set of auto, keyword and product-targeting campaigns in Perpetua's structure, or Campaign Takeover adopts existing campaigns as they are. No page describes an audit of serving problems, concentration or duplicates.³

Pacvue

Automation covers campaign activation, pausing and restructuring, and routes keywords and product targets into the correct campaign structures; Prism describes an agent auditing accounts and generating an execution plan. Duplicate, concentration or serving-problem checks are not published.¹⁹

Quartile

Quartile applies its single-keyword, single-ASIN, single-match-type campaign structure or works inside the customer's existing structure. No page describes auditing portfolio health, serving problems, concentration or duplicate campaigns.²⁹

Helium 10 Ads

It builds multi-campaign structures with quick and guided builders that promote auto-campaign winners into manual campaigns, and publishes a step-by-step manual audit and a not-serving checklist. No automated audit of portfolio health, spend concentration or duplicates is published; an ad diagnostics audit in its agent is listed as coming soon.³⁹

Teikametrics

The recommendation hub flags unadvertised products and advertised products not yet in smart campaigns, and campaigns built elsewhere can opt into goal-based bidding. No audit of serving problems, spend concentration or duplicate targets is documented.⁵⁴

Scale Insights

Ships a competing-keywords report for exact duplicate keywords across campaigns, an optimizer that reviews ad groups with no rules assigned and suggests fixes, and tools to split performing search terms into their own campaigns. No account-wide structure or portfolio-health audit is published.⁷⁴

Kuudo

Yes. The Audit Sponsored Products Campaign Structure Skill returns a portfolio health report that separates serving problems, concentration risk, and structural hints from unsupported optimization claims. It is not for automatic pause or budget changes.⁹¹

Search-term mining

Does it find negatives and rising terms, and show its reasoning?

Every tool that mines search terms does it against thresholds you set, and the thresholds are what it shows you. Perpetua, Teikametrics, and Helium 10 Ads queue suggestions to accept; Scale Insights shows each action's calculation; Pacvue's agent says it explains the why; Quartile publishes nothing. Kuudo's Skill gates the negative list on data sufficiency, so a term with two clicks and no sale is not a negative yet.

Perpetua

The engine harvests converting search terms as new targets, fully automatically, after a set conversion count, or on manual approval, and suggests negatives for terms past click and spend thresholds with no or one conversion. The pages state the thresholds but do not show per-term reasoning.⁴

Pacvue

Rules harvest high-performing search terms, expand targeting and negate low-performing keywords. The Agent page says it explains the why behind each change; for rule-driven negations the published reasoning is the threshold the team set.¹⁹

Quartile

No page mentions search-term mining, keyword harvesting, negative keywords, or reasoning shown for them. The API lists keyword read endpoints and a branded-competitor keyword report but does not describe harvesting.²⁹

Helium 10 Ads

Keyword harvest and negative targeting rules mine search terms against thresholds you set, such as orders and a maximum cost, or clicks with no sales, and queue new-keyword and negative suggestions with their metrics. The triggering rule and thresholds are visible, but no per-suggestion reasoning is published.⁴⁰

Teikametrics

Every day the AI recommends keywords and product targets to add and keywords to negate, gated by a fixed threshold; users accept, snooze or dismiss, or switch to automatic. The only stated justification is the click and conversion threshold, not a per-term rationale.⁵⁵

Scale Insights

Import and negative rules aggregate 60 days of search-term stats, configurable up to 90, and add new keywords or negatives when the user's criteria match. A preview shows each action's calculation and change logs show the criteria and metrics that triggered it.⁷⁵

Kuudo

Yes. The Mine Sponsored Products Search Terms Skill returns two scale tables, a sufficiency-gated negative list, rising terms to watch, and a separate product-targeting stream, from a validated search-term report.⁹¹

Bids and budgets

How does it change bids and budgets?

Here the field divides into three shapes. Perpetua, Quartile, and Teikametrics run an algorithm against a target you set and let you fence it with limits. Scale Insights runs the rules you wrote. Pacvue and Helium 10 Ads offer all of it: models, rules, and an approval-based agent or toggle. Kuudo has no bidding algorithm; your AI proposes bid and budget changes from live reports, and the change stays a proposal until you approve it.

Perpetua

You set a target advertising cost of sales and a daily budget per goal; the ad engine recalculates bids daily, hourly with the Stream-based conversion optimization beta, to hit that target and shifts budget between the goal's campaigns. You can override with fixed bids, multipliers, minimum and maximum bids, placement multipliers and rules.⁵

Pacvue

Bids and budgets are changed by AI models optimizing toward return and efficiency targets, by rules and performance thresholds the team defines, and by Agent recommendations the team approves.¹⁸

Quartile

Quartile's algorithm changes bids, budgets and placements automatically on an hourly cadence from Marketing Stream data. Customers can also write their own bid and budget rules and run them on a schedule alongside or instead of the AI.²⁹

Helium 10 Ads

Bids and budgets change three ways: Helium 10's bid algorithms, such as a target cost of sales at a default of 30 percent, that produce bid suggestions; custom bid and budget rules with your own formulas, thresholds and frequency; or the AI advertising product goal that manages bids and budgets on its own.³⁹

Teikametrics

Goal-based bidding sets bids hourly on Amazon and daily on Walmart from a forecast conversion rate and payoff per order; the user sets a goal, an advertising cost of sales limit, a bid modifier and optional minimum and maximum bids. Campaign budgets are not changed by the bidder; budget pacing only monitors them.⁵⁶

Scale Insights

Bidding, default bid, placement and daily budget rules move bids, placement percentages and daily budgets toward a target advertising cost of sales the user sets, with user-defined criteria, lookback windows and maximum step sizes. Hourly percentage bid adjustments are also user-scheduled.⁷⁶

Kuudo

Your AI proposes bid and budget changes from live reports. Write tools on the Ads MCP are guarded: they validate input, apply your workspace policy, and may require explicit human approval before a change reaches Amazon.⁸⁸

Budget pacing

Does it pace budgets to a plan?

Pacing to a monthly number is rarer than it sounds. Helium 10 Ads' budget manager paces daily spend to a monthly cap and pauses at the limit, except for its AI campaigns; Pacvue describes pacing and flighting. Perpetua and Teikametrics show a tracker or forecast without changing anything, Scale Insights sets daily budgets by rule, and Quartile publishes nothing. Kuudo's pacing Skill returns a plan-versus-actual report, a rest-of-month forecast, and a budget change set that remains a proposal until approved.

Perpetua

Budgets are daily per goal, minimum $10, and the engine balances them across the goal's campaigns. The monthly budget tracker shows projected spend against a monthly target but does not pace or cap spend; scheduled budget multipliers can be set for specific dates.⁶

Pacvue

Budgets are managed with pacing, flighting and out-of-budget controls; pacing prevents overspending early and rebalances budgets on pacing and performance. Pacing to a monthly plan is not stated in those words.¹⁸

Quartile

No page describes pacing spend to a monthly plan or target; budgets are only described as updated automatically together with bids and placements.²⁹

Helium 10 Ads

Budget manager sets daily, monthly and annual budgets per profile, paces daily spend to the remaining monthly budget, pauses campaigns at the cap and re-enables them on the first; it works for Amazon and Walmart but not for AI advertising campaigns.⁴¹

Teikametrics

Budget pacing lets you set a monthly budget goal per merchant and shows month-to-date spend, a daily breakdown, a full-month forecast and a daily Slack or email snapshot. No automatic adjustment of bids or daily budgets to land the monthly target is documented.⁵⁷

Scale Insights

Only a daily budget rule is documented: it runs at midnight in the marketplace time zone and adjusts each campaign's daily budget by performance or day of week, with optional caps. No monthly plan or spend target is published; a budget-limit request sits on the public roadmap.⁷⁷

Kuudo

Yes. The Pace Amazon Ads Budgets to Plan Skill returns a plan-versus-actual report, a rest-of-month forecast, and a campaign-level budget change set that remains a proposal until approved.⁹¹

Applies changes

Does it write the change to Amazon, or do I?

Once you turn them on, the optimizers write to Amazon on their own, and several override edits you make in the console. Perpetua, Helium 10 Ads, and Teikametrics let you route rules or harvesting through an approval list; Pacvue's agent is approval-based while its rules run continuously; Quartile and Scale Insights apply automatically. Kuudo's write tools are guarded and may require your explicit approval before a change reaches Amazon.

Perpetua

Engine bid changes, automatic-mode harvesting and automatic-mode rules write to Amazon without a click, and bid edits made in the Amazon console are overridden by the engine. Rules, harvesting and recommendations can instead be set to require approval.⁵

Pacvue

Rule and AI automations run continuously without manual intervention, and Prism describes applying changes across budgets, bids and creatives instantly. Pacvue Agent actions are approval-based: the team approves changes before anything runs.¹⁹

Quartile

Quartile applies changes to Amazon itself with no user step described: bids, budgets and placements update in real time, and customer rules run automatically on the chosen schedule.²⁹

Helium 10 Ads

Rule and algorithm suggestions are written to Amazon automatically only for campaigns or rules where you switch on Automate; otherwise they wait on the suggestions page for you to apply. AI advertising and budget manager write changes themselves once enabled.⁴⁰

Teikametrics

Once AI bidding is on, the bidder writes bids to Amazon and Walmart itself. Keyword and negative recommendations default to a review list the user accepts, but smart filters and custom filters can be set to automatic so matches are added or negated without review.⁵⁸

Scale Insights

Assigned rules write bids, keywords, negatives, budgets, placement percentages and pause or enable status to Amazon on their own schedule. The user can preview what a rule would change before it runs and can revert imported keywords from the change log.⁷⁵

Kuudo

Yes, and every write is guarded. Read tools return data only. Write tools validate input, apply your workspace policy, and may require explicit human approval before a change reaches Amazon, so whether a given change waits on a person is your policy's call.⁸⁸

Checks the result

Does it confirm a change took and report the effect?

No tool on this page reports what a single change did. Change logs are the norm: Pacvue's with expected impact, Helium 10 Ads' with the source of each change and what the retailer confirmed for MCP writes, Scale Insights' with the triggering metrics. Perpetua reads status back from Amazon; Quartile publishes nothing. Kuudo documents no separate verification step for ads either; your AI can read the campaign back through the same MCP after a write.

Perpetua

An optional Amazon status column shows the status Amazon reports back, normally about 15 minutes after a change, with an explanation of mismatches; a red dot flags ads Amazon is not serving. No page describes reporting the performance outcome of an individual change.⁷

Pacvue

Every Agent action carries change logs and visibility into what changed, why, and what impact it had, and the automation page promises full change transparency. A separate confirmation that a change landed in Amazon is not described.²⁰

Quartile

No page states that Quartile confirms an individual change took effect or reports that change's outcome; reporting is described in aggregate.²⁹

Helium 10 Ads

A change log records every bid, budget, keyword, negative and status change with its source, whether a rule, schedule, AI, manual edit, MCP, or Seller Central; MCP writes additionally log what was sent and what the retailer confirmed. No per-change outcome measurement is published.⁴²

Teikametrics

Bid changes are described as expected to appear in the channel within minutes, and the Compass AI value view graphs the count of automated bid changes and an estimated money-saved figure. No per-change confirmation that a write succeeded, and no before-and-after outcome report per change, is documented.⁵⁹

Scale Insights

Change logs record each action, the rule and criteria that fired it, and the metrics at the moment of change. To confirm a change landed, the vendor tells users to check campaign history in the Amazon Ads console; no post-change outcome report is published beyond an estimated advertising dollars saved.⁷⁸

Kuudo

No separate verification step is documented for ads. Your AI can read the campaign back through the same Ads MCP after a write and report what it finds.⁸⁹

Ad products

Which Amazon ad products does it cover?

Sponsored Products, Brands, and Display are table stakes. Sponsored TV is the gap: only Helium 10 Ads added it, in August 2026. DSP is a goal or line-item editor at Perpetua, Pacvue, Quartile, and Teikametrics, and absent at Helium 10 Ads and Scale Insights. Beyond Amazon, Pacvue reaches 100 or more retailers and most others add Walmart. Kuudo's Ads MCP covers all five Amazon ad products and AMC, and Amazon only.

Perpetua

Sponsored Products, Sponsored Brands including video, and Sponsored Display for sellers and vendors across 20 or more marketplaces, plus DSP goals. Sponsored TV is not mentioned on the site or help center. Walmart Sponsored Products and Instacart ads are also supported.⁸

Pacvue

Sponsored Products, Sponsored Brands including video, Sponsored Display, Amazon DSP and AMC on Amazon; Sponsored TV appears only as measured through AMC. Also 100 or more retailers including Walmart Connect, Instacart, Target, Kroger, Criteo and TikTok Shop.¹⁸

Quartile

Amazon coverage is stated as Amazon Sponsored Ads and Amazon DSP; Sponsored Products, Brands, Display and TV are not named individually. Other channels: Walmart, Instacart, Criteo (Target, Best Buy), Google Ads, Meta Ads, Microsoft Ads.³⁰

Helium 10 Ads

Creates and manages Sponsored Products, Brands and Display, with brand registry required for Brands and Display, added Sponsored TV in August 2026, connects Walmart Ads through a support-assisted onboarding, and runs TikTok GMV Max. Amazon DSP is only defined in a FAQ; no DSP management is published.³⁹

Teikametrics

Amazon Sponsored Products get creation and optimization; Sponsored Brands and Display get optimization through basic bidding; Amazon DSP orders and line items can be edited on Advanced and Enterprise. Walmart Sponsored Products, Sponsored Brands, video and onsite display, plus TikTok Shop, are covered. Sponsored TV is not listed.⁶⁰

Scale Insights

Automation is assigned from Sponsored Products, Sponsored Brands and Sponsored Display tabs, including a Sponsored Brands video objective. Sponsored TV, Amazon DSP and non-Amazon retailers are not published; the vendor's own DSP articles describe Scale Insights as a PPC tool.⁷⁹

Kuudo

711 Amazon Ads operations across Sponsored Products, Brands, Display, and TV, plus DSP and Amazon Marketing Cloud, through the Amazon Ads MCP.⁸⁹

Who decides

What decides a change: its algorithm, rules I set, or a playbook I wrote?

The row that decides the rest. An algorithm you cannot read decides at Perpetua, Quartile, and Teikametrics; rules you wrote decide at Scale Insights; Helium 10 Ads and Pacvue let you choose per campaign. Only Pacvue's agent and Scale Insights' preview show the reasoning behind a change. On Kuudo the playbook is a Skill you can read, with its inputs, outputs, and limits stated, or one you write, and your AI runs it where you can see every step.

Perpetua

Perpetua's engine decides bids against your target; rules you configure for negatives, organic rank, competitor signals and inventory, and recommendations you approve or dismiss, add user-driven changes. A history dashboard logs when rule changes applied, but no page shows why the engine chose a given bid.⁹

Pacvue

Three mechanisms are published: Pacvue's proprietary AI models optimizing toward defined targets, rules and thresholds the team defines, and Agent recommendations the team reviews and approves. The Agent explains the reason for each change and every action is logged.²⁰

Quartile

Quartile's proprietary, patented AI decides changes toward a target the customer sets, such as return on ad spend or total advertising cost of sales; customers can add or substitute their own scheduled rules. No page says the customer can see why a specific change was made.²⁹

Helium 10 Ads

Per campaign you pick custom rules you write, Helium 10's bid algorithms, or the AI advertising product goal, which decides everything and whose campaigns cannot be edited while AI control is on. The change log attributes each change to its rule, schedule or AI, but why the AI chose a change is not published.⁴³

Teikametrics

Teikametrics' own goal-based bidding algorithm decides bids inside the user's goal, cost limit and minimum and maximum; user-written logic is limited to keyword custom filters and dayparting schedules. The FAQ explains the general drivers of bid moves but no per-change explanation or change log is documented.⁶¹

Scale Insights

Changes come from rules and preset strategic objectives the user assigns and can edit; the vendor describes its engine as executing human-made rules. Hovering in the preview shows each action's calculation and change logs show the triggering criteria and metrics.⁸⁰

Kuudo

Your playbook: 12 verified Skills, each stating the job it does, the inputs it needs, the outputs it returns, and the limits it keeps, or Skills you write in the same format. Your AI runs them where you can read every step.⁹¹

Amazon Marketing Cloud

Can it query Amazon Marketing Cloud?

Perpetua

You connect an AMC instance in Perpetua, can write SQL queries against it, build template-based AMC audiences that apply as bid multipliers on Sponsored Products and Brands and to DSP, and view a consumer lifetime-value report without SQL. Custom AMC reporting is listed on the Premium plan.¹⁰

Pacvue

A drag-and-drop AMC canvas, a vetted SQL query library, Amazon-certified and Pacvue-trained audience models, and pushing AMC audiences into Sponsored Display and DSP. Pacvue Agent converts business questions into AMC-ready SQL.²¹

Quartile

Quartile says it uses Amazon Marketing Cloud data to build personas and tailored audiences and to inform full-funnel strategy. No page describes customers running their own AMC queries or managing AMC audiences themselves.²⁹

Helium 10 Ads

An AMC tab in reporting creates an AMC instance for the account and shows templated insights for sponsored ads, such as ad-type overlap, new-to-brand and conversion. Custom AMC queries and AMC audience creation are not published.⁴⁴

Teikametrics

Pricing lists integrated Amazon Marketing Cloud on Advanced and Enterprise; the help center says AMC is for managed and agency editions, offers prebuilt AMC dashboards and template-built AMC and DSP audiences for accounts with a DSP connection. Custom SQL AMC queries are not documented.⁶²

Scale Insights

A help guide walks through launching Sponsored Products campaigns with an AMC audience bid adjustment, but the audience must already be created and activated elsewhere. Running Amazon Marketing Cloud queries or building AMC audiences inside Scale Insights is not published.⁸¹

Kuudo

Yes. Amazon Marketing Cloud queries and audiences run through the Amazon Ads MCP, and the Turn AMC Questions Into Answers and Audiences Skill returns validated SQL, privacy-safe results, and a segment ready to activate in DSP.⁹¹

Seller operations

Can it run orders, inventory, pricing, and catalog work?

Perpetua

The SP-API connection supplies product data such as new ASINs and inventory levels, plus sales and traffic reporting, and rules can pause ads on inventory levels. No page describes editing listings, prices, orders or catalog.²

Pacvue

Pacvue tracks inventory, Buy Box, pricing and product content, alerts on sales, inventory and purchase orders, and routes issues to sales, supply chain or marketing. It is not described as managing orders, editing listings or changing prices on Amazon; the only writes it makes are to ad spend.²²

Quartile

Beyond ads, Quartile manages Amazon promotions (coupons, Lightning Deals, Prime Exclusive Deals, Subscribe and Save) and its API reads listing status, pricing, inventory level, quality scores and FBA inventory. Order handling, repricing and catalog edits are not published.³¹

Helium 10 Ads

Not inside Ads, but the Diamond suite covers inventory and purchase orders, creating FBA shipments you finish in Seller Central, listing edits synced to Amazon, order-triggered email follow-ups, reimbursements and listing alerts. No repricing or pricing automation is published.⁴⁵

Teikametrics

Beyond ads it reads Seller Central product and sales data, provides inventory demand forecasts and stockout alerts as reporting, generates listing content that is held for review before submission, and offers FBA refunds recovery through a partner at a 25 percent commission. Order management and repricing are not published.⁶³

Scale Insights

Pulls seller data over SP-API into sales, ASIN, returns, inventory-value and projected profit dashboards, refreshing product status once a day. No order, pricing, inventory or catalog actions are published.⁸²

Kuudo

Yes. 304 Selling Partner operations for orders, inventory, pricing, catalog, and reports, through the Selling Partner MCP.⁹⁰

Vendor Central

Can it run Vendor Central work?

Perpetua

Vendors see Amazon Retail Analytics sales data and Rapid Retail Analytics inventory alongside advertising data. No purchase-order or other Vendor Central operations are published.¹¹

Pacvue

Revenue Recovery audits up to two years of Vendor Central data for invoice shortages, chargebacks, price claims and co-op overbilling, raises purchase order and invoice mismatch alerts, and identifies and files disputes. Whether disputes are filed inside Vendor Central or prepared for the user is not stated.²³

Quartile

No page or doc mentions Vendor Central, purchase orders or retail analytics.³²

Helium 10 Ads

Helium 10 Ads links seller advertising accounts only; its FAQ says vendor accounts may appear connected but are unsupported. No Vendor Central purchase-order or retail-analytics feature is published anywhere on the site.⁴⁰

Teikametrics

Vendor onboarding grants a Teikametrics user Vendor Central report permissions so total sales and inventory flow in; ordered revenue is limited to brand-registered vendors, inventory refreshes weekly and sales lag up to 72 hours. No purchase-order or retail-analytics workflow is published.⁶⁴

Scale Insights

No Vendor Central connection, purchase-order or retail-analytics feature appears on any product or help page; the pricing FAQ says the product is best for FBA sellers.⁸³

Kuudo

Yes. 40 Vendor Central operations: purchase orders, direct fulfillment, shipments and invoices, and Retail Analytics, through the Amazon Vendor Central MCP.⁸⁸

Playbooks

Does it come with playbooks, and can I write my own?

Perpetua

Readable playbooks exist, such as AMC audiences for sponsored ads and seasonal recommendations and strategies, plus free Ad School courses. User automation is limited to configurable rules, strategies and scheduled changes; no page offers user-written automation logic.¹²

Pacvue

Users can apply rule-based optimizations from Pacvue's template library or build their own rules and thresholds. Pacvue Agent ships fixed skills for data analysis, recommendations, report building, guided actions and AMC queries; no user-readable or user-written playbooks for the Agent or its models are published.²⁴

Quartile

Customers can write their own bid and budget rules, apply them to campaigns and schedule them. No published library of playbooks or strategies the customer can read exists, and no automation logic beyond rules is described.²⁹

Helium 10 Ads

It ships strategy templates from its ads team that bundle rules and thresholds you can review before launch, and lets you write your own bid, budget, harvest, negative, keyword-rank and dayparting rules with cost-of-sales formulas. There is no scripting or playbook language beyond the rule builder.⁴⁶

Teikametrics

Campaign creator offers basic, auto, manual and custom structures and named goals such as grow, profit, launch and liquidate, and the help center publishes readable strategy guides. User-authored logic is limited to custom filters with performance thresholds and dayparting schedules; no user-written playbooks or scripts.⁶⁵

Scale Insights

Ships a four-stage scaling blueprint, preset strategic objectives and preset rules that new accounts start with; users can edit those or build their own rules from the advertised 200-plus parameters. The MCP adds an optional command skill.⁸⁴

Kuudo

12 verified Skills for Amazon Ads and seller work, each publishing what it is not for, and you can write your own in the same format.⁹¹

Operating knowledge

Does it bring Amazon know-how to the job?

Perpetua

Perpetua publishes Amazon strategy content, but its pages describe recommendations as generated from your strategies and goal performance and do not state that Amazon operating rules or know-how are encoded in them.¹³

Pacvue

Pacvue states its recommendations come from proprietary machine learning models built for commerce media, that Pacvue for Amazon is purpose-built for Amazon's complexity, and that in-platform assistance delivers module-specific best practices. The know-how itself is not published or inspectable.²⁰

Quartile

Amazon know-how is delivered by a dedicated human strategist and channel experts alongside the AI. No page states that Amazon operating rules or best practices are encoded into the recommendations themselves.³³

Helium 10 Ads

The vendor states its templates encode tested rules and thresholds, defaults bid suggestions to a 30 percent cost-of-sales target, and documents Amazon attribution windows, invalid-click removal and why campaigns stop serving. How the AI itself decides is not disclosed.⁴⁶

Teikametrics

Marketing calls it retail-trained AI; the bidder is said to fold in seasonality, day of week and Prime Day, the recommendation hub pre-fills goals and cost limits from product performance and category trends, and Compass benchmarks aggregate Teikametrics users. Amazon policy or operating rules are not described as inputs.⁶⁶

Scale Insights

The vendor's operating know-how arrives as preset rules and objectives engineered by its five FBA-seller founders and as help-center strategy guides; the engine itself executes human-made rules. No learned model or Amazon-rule knowledge base behind recommendations is published.⁸⁵

Kuudo

Agent Atlas supplies curated Amazon operating playbooks and rules that your agent retrieves before it acts.⁹²

Your data

Where does your account data end up?

Perpetua

Advertising data lives in Perpetua's platform; custom reporting and dashboards export CSV, and no warehouse destination or public API is published. The terms say customers own their materials but Perpetua may freely use data to improve its services; the privacy policy gives no retention period or hosting location.¹⁴

Pacvue

Data lives in Pacvue's platform; the DaaS product pushes daily feeds into Snowflake, BigQuery and other warehouses, Console exports reports, and MCP returns CSV or Excel with up to two years of history. No retention period is published; the terms allow Pacvue to use customer data in aggregated form.²⁵

Quartile

Advertising data lands on Quartile's US servers and the terms let Quartile retain data derived from the services. Customers can pull campaign, keyword and report data through the REST API; no warehouse destination is offered. Click-tracking data is kept up to about 13 months.³⁴

Helium 10 Ads

Ad data stays in Helium 10; analytics tables export to CSV by email and MCP returns data to your AI tool, but no warehouse destination is published. The privacy policy states no fixed retention period, only a commercially reasonable time.³⁸

Teikametrics

Advertising data lives in Teikametrics' platform; users can export tables and Compass data as CSV or Excel, but no warehouse destination or customer API is published. The terms say the company has no obligation to retain customer data after termination and may use it for aggregated metrics.⁶⁷

Scale Insights

Advertising and seller data live in Scale Insights' database. Users can download search-term, Sponsored Brands, ASIN and returns data as CSV; no warehouse, database or API export is published. A rolling two-year retention policy takes effect at the end of August 2026, and data is deleted on account deactivation.⁸⁶

Kuudo

Agent Flow lands your Ads and Selling Partner data in a data lake in your own cloud; your warehouse and BI tools read it downstream.⁹³

Where you use it

Which apps can I use it from?

Perpetua

Perpetua is used through its browser app. Help-center searches for mobile app and API return no mobile app, public API, or ChatGPT, Claude or MCP integration; the Premium plan lists custom data integrations without detail.¹

Pacvue

Web Console, Pacvue Agent inside Slack, and a Pacvue MCP endpoint for Claude, ChatGPT, Cursor, VS Code or any MCP client. The MCP is read-only today (reports, data queries, share of voice); a write-capable campaign MCP is described as in development. No mobile app or public API documentation is published.¹⁷

Quartile

Customers use the Quartile portal and a documented REST API with OAuth2, a developer portal, batch endpoints and a Postman guide; API subscriptions must be activated by Quartile. No mobile app, ChatGPT or Claude integration, or MCP server is published.²⁸

Helium 10 Ads

A web app; a Chrome extension for research only; a Helium 10 MCP for Claude, ChatGPT and Codex that reads Amazon and Walmart ad data and, with approval, writes bids, budgets, keywords and campaigns; and an in-app agent that is read-only. No public REST API or mobile app is published.³⁶

Teikametrics

A web app with an in-app assistant chat, a Teikametrics MCP server for Claude and ChatGPT in early access with twelve read-only tools and no write actions, and daily Slack budget-pacing notifications. No mobile app and no customer-facing API are published.⁵¹

Scale Insights

A web portal, plus Scale Insights MCP, in open beta since August 2026, which connects the account to Claude, ChatGPT, Claude Desktop and Cursor or VS Code, with an optional command skill; proposed changes wait for user approval. No mobile app or public API is published.⁷¹

Kuudo

Claude, ChatGPT, Cursor, Copilot, n8n, or any MCP client.⁹⁴

Where it runs

Where does it run?

Perpetua

Perpetua is a hosted web application with user credentials issued by Perpetua. No option to deploy in the customer's own cloud account is published.¹⁵

Pacvue

Pacvue is used through its hosted Console, which the MCP page calls the governance, configuration and operational hub. No option to deploy in the customer's own cloud account is published.¹⁷

Quartile

Quartile runs its own hosted platform; the privacy policy says it operates in the United States and stores data on its own servers. No option to deploy in the customer's cloud account is published.³⁴

Helium 10 Ads

A hosted web app running on Helium 10's servers; its privacy policy places storage and processing in the United States or other countries where it has facilities. No option to deploy in the customer's own cloud account is published.⁴⁷

Teikametrics

Teikametrics is a hosted web application; the terms define the services as Teikametrics-operated websites, platform and software accessed over the internet. No option to deploy in the customer's own cloud account is published.⁶⁷

Scale Insights

Runs as Scale Insights' hosted web portal, with data held by a third-party database provider the vendor does not name. No customer-cloud or self-hosted deployment option is published.⁸⁶

Kuudo

Your own AWS, GCP, Azure, or Cloudflare account. You own the deployment, the data, and the perimeter.⁹⁴

Approval

What happens before anything changes on Amazon?

Perpetua

Rules and keyword harvesting can be set to manual approval in a pending-approval tab or to apply automatically, and recommendations require approve or dismiss. The engine's own bid changes have no approval step.¹²

Pacvue

Teams can apply approval workflows and guardrails and choose the level of automation. Pacvue Agent actions are approval-based in every case, while rule automations run continuously once enabled.²⁰

Quartile

No review queue, approval step or manual mode is described. The AI updates bids, budgets and placements in real time and customer rules run automatically on schedule.²⁹

Helium 10 Ads

Suggestions wait for you to apply unless you toggle Automate on for that campaign or rule, after which they apply without review. AI advertising applies changes without approval once a product goal is launched; MCP writes require explicit approval of every batch.⁴⁸

Teikametrics

There is no approval queue for bids: once AI bidding is enabled they post automatically, and manual bid edits are only available when automation is off. Keyword and negative filters default to review mode with accept, snooze and dismiss, and can be switched to automatic.⁶⁵

Scale Insights

Rules apply automatically once assigned. There is a preview of what a rule would change if run now and a revert for imported keywords, but no published approve-before-apply queue or manual mode for rules. The MCP path is the exception: proposed bid, budget or negative changes wait for the user's yes.⁷⁹

Kuudo

Read tools return data only. Write tools are guarded and may require your explicit approval before a change reaches Amazon.⁸⁸

Pricing model

How is it priced?

Perpetua

Essentials is $695 a month for up to $10,000 of monthly ad spend; Growth is $695 a month plus an undisclosed percentage of ad spend above $10,000; Premium is custom above $500,000. Annual commitment is not published; the terms say contracts auto-renew per the order form.¹

Pacvue

No pricing page exists; the pricing and plans URLs return 404 and the demo, contact and platform pages carry no prices, plan tiers, percentage-of-spend terms, minimums or contract length. The only route is a demo request.²⁶

Quartile

No prices are published and there is no pricing page. The terms say fees are set in an order form under standard pricing tiers based on aggregate monthly ad spend, number of channels and service level, due in advance and non-refundable, on a one-year auto-renewing term.³⁵

Helium 10 Ads

Helium 10 Ads comes with the Diamond plan at $359 a month, or $279 a month billed yearly, plus a 2 percent management fee on all ad spend in profiles set to managed, with no minimum; Platinum excludes it. Enterprise starts at $1,499 a month billed annually.⁴⁹

Teikametrics

Essentials is $179 a month, or $149 a month billed annually, for up to $10,000 of monthly ad spend; above that, plans add 3 percent of monthly ad spend over $10,000. The help center also lists Essential Tier 2 at $599, Advanced at $1,439, Enterprise as custom, and a free basic plan without AI.⁶⁸

Scale Insights

Seven tiers priced by automated ASINs, one ASIN in one marketplace: Scale 5 at $78 a month up to Scale 100 at $688 a month, with annual billing about 20 percent lower, plus a plan at 1 percent of ad spend for unlimited ASINs. No setup fees or contracts; subscriptions auto-renew and cancellations are not refunded.⁸³

Kuudo

Kuudo Pro: $0 a month plus $0.95 per 1,000 Amazon API calls. Kuudo Scale: $249 a month plus $0.55 per 1,000 Amazon API calls. No percentage of ad spend, and the calculator models a month for a brand owner, an agency or aggregator, and an automation-heavy seller.⁹⁵

Seats and organizations

How many people and accounts?

Perpetua

There is no limit on team members, and unlimited accounts can be added as long as combined monthly ad spend stays within the plan's spend tier. Manager accounts add administrator and manager roles for agencies.¹⁶

Pacvue

No user, seat or account counts and no plan tiers appear on the Amazon, automation, orchestration or demo pages; the Amazon page lists user roles only. The MCP page says access scopes to your existing Pacvue account permissions.¹⁸

Quartile

No user, seat or account limits are published for any tier; the solutions pages, terms and API docs refer to a single Quartile account without counts.³³

Helium 10 Ads

The pricing table lists Platinum at 1 user and 2 connected accounts, Diamond at 5 users and 10 connected Amazon accounts, and Enterprise at 10 or more users and 15 or more seller accounts. Ads is billed per advertising profile.⁴⁹

Teikametrics

Neither the pricing page nor the billing article states user, seat or account limits; plans are tiered by ad spend. Roles are account owner, admin and viewer, and an agency edition manages multiple nested client accounts.⁶⁹

Scale Insights

Unlimited sub-users with configurable permissions, with no per-plan seat limit published. Each account supports one Seller Central account across its marketplaces, so agencies create one account per client and merge them under a master login.⁸⁷

Kuudo

Kuudo Pro: up to 25 seats across 5 organizations. Kuudo Scale: up to 50 seats across 10 organizations. Enterprise: unlimited.⁹⁴

Free tier

Can I try it free?

Perpetua

The pricing and features pages list no free trial or free tier; the call to action is a demo. The only trial in the help center is a 60-day trial of a paid AMC purchase dataset.¹

Pacvue

No free trial or free tier is mentioned on the homepage, demo, contact, platform or Amazon pages; the entry point offered is a personalized demo.²⁷

Quartile

No free trial or free tier is published. The terms define a 60-day evaluation period in which the client may terminate for convenience through a button in the portal, effective 30 days after clicking; fees are otherwise due in advance and non-refundable.³⁵

Helium 10 Ads

No free trial of Helium 10 Ads is published; a free Helium 10 account offers limited tools and a PPC audit, but ads management needs Diamond. First-time subscribers who cancel within 7 days of the first payment get a full refund.⁵⁰

Teikametrics

The trial is described as risk-free for 30 days for sellers with up to $10,000 of monthly ad spend, converting to $149 or $179 a month. Onboarding states data sync starts after a credit card is entered and a plan selected; cancelling before the trial ends drops the account to the free basic plan.⁷⁰

Scale Insights

A 30-day free trial with full feature access and no credit card, limited to automating one product in one country. Users may pick a paid plan during the trial to automate more ASINs and are not charged if they cancel before the trial ends.⁸³

Kuudo

Kuudo Community is free: one instance of each Amazon MCP server in your own cloud, with no usage charges.⁹⁴