Thomas Spicer
Thomas Spicer writes Kuudo's field guides on running Amazon Ads, AMC, SP-API, and Vendor Central workflows from clients like ChatGPT, Claude, and Cursor.
56 guides by Thomas Spicer
Amazon Advertising Services: How Each Ad Type Works
Amazon advertising services explained: Sponsored Products, Sponsored Brands, Display, Streaming TV and Amazon DSP, which fits which goal, and how to start.
What Is Amazon Ads Agent? Amazon's AI Ad Platform
Amazon Ads Agent is Amazon's renamed ad platform: sponsored ads and DSP in one place, a closed-beta AI chat, and an MCP Server for your own agents.
How to Prevent Amazon Vendor Chargebacks
Amazon vendor chargebacks follow published clocks and thresholds. Check each purchase order decision against them before you submit, not after the charge.
How to Report Counterfeit Products on Amazon
How to report counterfeit products on Amazon: file through Brand Registry as a Rights Owner, verify each ASIN first, and stay out of the test-buy penalty.
Amazon Buy Box Win Rate: What Actually Moves It
Your Amazon Buy Box win rate turns on five Featured Offer factors: price, delivery, free shipping, free returns, seller performance. Reviews don't count.
Amazon Seller Central Claude Plugin: What It Does
The Amazon Seller Central Claude plugin puts your seller data and Amazon's skills in Claude and Quick: what it covers, what's unpublished, how to test it.
Best Claude Skills for Amazon Ads and Operations
Claude Skills for Amazon: 20 public Skills for Ads, AMC, listings, FBA stock, returns and margins, which start without an account, and how to install them.
Vendor Central vs Seller Central for Hybrid Brands
Vendor Central vs Seller Central: in Vendor Central you sell to Amazon at a cost price it approves; in Seller Central you sell to customers at your price.
Amazon Listing Hijack: Four Kinds, Four Remedies
Amazon listing hijack, defined: another seller's offer, a rewritten page, injected copy, or a lost Featured Offer, with the remedy and role for each.
Amazon Listing Optimization: What to Fix First
The order for Amazon listing optimization: a 75-character title, main image rules and search terms at less than 250 bytes first, then attributes and copy.
Amazon Search Query Performance vs. Search Terms
Amazon Search Query Performance reports impressions, clicks, cart adds and purchases per query and ASIN. How it differs from the two search terms reports.
TACoS vs ACoS: What Each One Actually Measures
ACOS measures ad spend against ad-attributed sales. TACoS measures it against total revenue. Here's the exact formula and what each one drives.
Amazon FBA Reserved Inventory: The 3 Real Reasons
Amazon FBA inventory goes Reserved for one of three reasons. See which clear on their own, which need action, and when a full-ASIN reserve may be a recall.
Amazon Ads MCP Server: What Connecting Costs
Connecting to Amazon's official Ads MCP Server costs an agent 92,678 tokens before it does anything. Connecting to Kuudo's Amazon Ads MCP costs 388.
AI-Ready Data Without a Curated Warehouse
Build AI-ready data for agentic analytics: land Amazon data in owned storage, attach context and Skills, and govern workloads with Agent Flow.
Turn ARA Demand Forecasts into a Production Plan
Choose an Amazon Retail Analytics forecast policy, align weekly demand to the production horizon, and net current supply into an approved plan.
Rank ARA Inventory Health by Cost, Not Units
Rank vendor ASINs by unhealthy inventory cost, not units on hand, and read what ARA counts as aged, unhealthy, and out of stock in the Inventory dashboard.
Read the ARA Sales Dashboard Without Mixing Views
Why ARA ordered and shipped revenue disagree by view, how returns restate closed weeks, and how GET_VENDOR_SALES_REPORT reproduces the Sales dashboard.
Clear A+ Submission Errors Across Your Catalog
Map Vendor Central A+ submission errors to listing, asset, and eligibility issues, then clear them across every affected ASIN before resubmitting.
Patch A+ Content Across Hundreds of ASINs
Preflight Vendor Central A+ documents and ASINs against brand standards and Amazon rules before an avoidable rejection restarts the review clock.
Validate AMC SQL in the Sandbox First
Validate AMC SQL syntax, joins, and output shape in the sandbox before confirming real identifiers and runtime on a short production window.
Fix AMC SQL Query Performance Before Timeout
Fix slow Amazon Marketing Cloud SQL with early filters, smaller CTEs, safer joins, correct random sampling, and a staged timeout recovery test.
Automate Vendor Listing Quality at Catalog Scale
Vendor listing quality stalls on judgment, not mechanics. See how an agent resolves product type schemas and validates Listings Items writes for vendors.
Fix Catalog Identity Before You Write A+ Content
Vendor Central A+ bounces that name the ASIN are identity failures. Audit the barcode, brand string and product type before any content is written.
Your First AMC Queries: Tables, Filters, Dates
Every AMC query starts with four decisions: which table, which campaign identifier, which ad product type, and which date range. Here is how to make them.
AMC SQL: Where It Stops Behaving Like SQL
AMC SQL rejects SELECT *, ORDER BY and LIMIT, and drops rows describing fewer than 100 users. Here is what the agent checks before writing one.
Launch a DSP Campaign Without Half-Built Entities
Create an Amazon DSP Performance+ or Brand+ campaign paused, read back every create, then activate campaign first. Empty tactics often mean a KPI mismatch.
Amazon ACoS Formula: Use the Right Data
Calculate Amazon ACoS from ad spend and attributed ad sales, then block the formula when a report, like Search Query Performance, lacks ad data.
Auditing FBA Reimbursements: What Amazon Owes You
An FBA reimbursement audit sorts each lost or damaged unit into one of four claim types, checks its window and value, and lists what you can still claim.
ARA Glossary: Sourceable Product OOS, ROOS, Glance
Definitions for the ARA dashboard metrics vendors search for: Sourceable Product OOS, ROOS versus Rep OOS, glance views and conversion, cited to Amazon.
Listing Suppression Diagnosis: Stranded or Buyable
Use live listing status, the suppression reason report, and FBA evidence to diagnose a suppressed or silent ASIN before you apply the wrong fix.
The Agent Bidding Rulebook That Prevents Bid Thrash
A bid should move only when sufficiency, an ACoS deadband, and a daily clamp all agree. The bounded rulebook an agent runs, with the thresholds.
Recover the Featured Offer Without Guessing
No seller eligibility gate for the Featured Offer since September 2026. Read PRICING_HEALTH, stock and shipping, then competition, before you reprice.
Amazon FBA Inventory Management: Health and Fees
Build an Amazon FBA inventory workflow around capacity, IPI, monthly storage, and aged inventory instead of treating inventory health as one score.
Find ASIN Margin Leakage with Net PPM
Find which Vendor Central ASINs are dragging Net PPM down by ranking rate deterioration, then separating cost, funding, and discount pressure.
Brand Registry: Fix 'Trademark Already Enrolled'
Fix Brand Registry's 'trademark is already enrolled' error: ask the brand's Administrator to add you, or continue to apply and share your contact info.
Dispute a PO On-Time Accuracy Chargeback
Dispute an Amazon Vendor Central purchase order (PO) on-time accuracy chargeback with the right evidence, route, letter, and 30-day deadline.
Measure Off-Amazon Conversions in AMC
Measure web, app, store, and offline conversions in Amazon Marketing Cloud with Events Manager signals and a grounded total-impact SQL workflow.
Rebuild Your Listing Images From Your Own Photos
Seed new Amazon listing images from your own photos, grade each against Amazon's image rules, and approve before anything publishes, grounded by Atlas.
Amazon FBM Order Reports vs the All Orders Report
Which Amazon FBM order report to request: the restricted shipping report or Seller Central file to fulfill, the All Orders reports to track and reconcile.
Find Your Optimal DSP Frequency Cap in AMC
Find your Amazon DSP frequency cap in AMC: bucket users by daily impressions, then cap at the last bucket where cumulative return outgrows cumulative cost.
Map AMC Paths Across DSP and Sponsored Ads
Use AMC Campaign Groups to map DSP and sponsored ads paths into Sankey-ready source-to-destination rows you can chart without reshaping them.
Preview Listing Patches Before They Go Live
An agent on Kuudo audits a live Amazon listing, previews the fix with patchListingsItem in VALIDATION_PREVIEW mode, and submits it only after you confirm.
Count New-to-Brand Customers in AMC
Count new-to-brand customers in Amazon Marketing Cloud with the conversion-time table, without confusing users, purchases, or attribution drift.
Sponsored Ads x DSP Overlap: The 4-Way AMC Analysis
Measure Sponsored Ads and DSP overlap in Amazon Marketing Cloud with aligned exposure groups, attribution timing, and campaign scope for a defensible read.
Choose the Right AMC Attribution Source
Choose the right Amazon Marketing Cloud attribution source before custom modeling, audience building, or reconciling results with standard reports.
Evaluate Prime Day AMC Lookalikes
Evaluate a Prime Day AMC lookalike against last year's rule-based audience using new-to-brand share, incremental reach, and cost per acquisition.
Segment AMC Customers by CLTV
Build AMC CLTV segments with the four-segment taxonomy, the correct audience table variant, and a cohort migration diagnostic you can re-run.
Build High-Value AMC Audience Seeds
Build high-value AMC audience seeds with the right table variant, a seed-size buffer, and the lookalike activation checks that keep them usable.
Build an AMC Lapsed-Customer Audience
Build a lapsed-loyalist AMC audience with EXTEND_TIME_WINDOW, non-ad-exposed filters, and the activation-size checks DSP needs before launch.
Build Prime Day AMC Lookalikes
Build a Prime Day AMC lookalike audience with seed SQL, sizing checks, and the 500 to 500,000 user window Amazon requires before activation.
Build an AMC Cart-Abandoner Audience
Build a cart-abandoner audience in AMC with the right table variant, a seed-size check, and the DSP activation timing that avoids a stale segment.
Measure Subscribe & Save Lift in AMC
Measure Subscribe & Save lift in AMC: compare subscriber and non-subscriber spend in conversions_all with repeatSnSOrder, over at least three months.
Turn AMC Workflows into Agent Skills
Package repeatable AMC analysis into agent Skills with Atlas retrieval, sufficiency checks, human approval, and run logging already built in.
Human Approval for AMC Activation
Gate AMC audience activation behind human approval: size the seed, read the exact create request, then submit. 2,000-record floor; up to 48 hours in DSP.
Everyone in Your Category Has the Same AI Now
Every seller has the same AI now. Your edge is the operator knowledge it lacks: the bid rules, playbooks and prompts you hand to other tools' apps.